Content Writer

2 days ago

Pune, Maharashtra, India UniAthena Full time ₹ 8,00,000 - ₹ 12,00,000 per year

We are looking for a creative and detail-oriented
Marketing Content Writer
to craft engaging, persuasive, and high-quality content that drives brand awareness and student enrollment. This role involves creating marketing material across multiple channels, with a strong focus on product positioning, audience targeting, and conversion-driven content.

Key Responsibilities

  • Research and create compelling content tailored to the target market for academic program promotion across websites, banners, marketing copies, and social media.
  • Write blogs, articles, and other long-form content for content marketing initiatives.
  • Develop persuasive email campaign content aimed at increasing conversions (logins, applications, and payments).
  • Understand and adapt product positioning for different markets and track performance by collaborating with the marketing team.
  • Coordinate with academic teams, marketing managers, and designers to produce high-quality content.
  • Ensure brand tone, messaging consistency, and adherence to deadlines.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 1–3 years of professional experience in content writing, preferably in EdTech, higher education, or related sectors.
  • Strong understanding of digital marketing concepts and audience engagement strategies.
  • Excellent research, writing, and editing skills with attention to detail.
  • Ability to adapt tone and style based on different audiences and platforms.
  • Comfortable working in a dynamic start-up environment and meeting tight deadlines.

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