Digital Marketing Expert

1 week ago

Noida, Uttar Pradesh, India Thnwhn Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Thnwhn:

Thnwhn is a contemporary fashion label rooted in storytelling and bold individuality. We create art-driven collections that balance streetwear and high fashion, weaving narratives of resilience, courage, and cultural nuance. Our vision is to scale globally while preserving originality, craft, and strong identity.

Role Overview:

We're looking for a
Performance Marketing & Digital Marketing Expert
who not only understands numbers and ROAS but also
gets fashion, streetwear, and the cultural pulse of what captures attention.
Someone who can merge
data-driven strategy
with
storytelling and brand-building
to scale Thnwhn into a recognized name worldwide.

What You'll Do:

  • Own and manage
    performance marketing campaigns
    (Meta, Google, TikTok, Pinterest, Snapchat, influencer collabs).
  • Plan and execute
    end-to-end digital campaigns
    – from creatives and ad copy to targeting and scaling.
  • Scale revenue profitably by optimizing CAC, ROAS, and LTV.
  • Work closely with the founder & creative team to
    integrate storytelling into ads
    – not just selling clothes but selling the
    feeling of Thnwhn
    .
  • Stay on top of
    fashion + streetwear marketing trends
    (globally and locally).
  • Build and manage a funnel strategy:
    awareness → engagement → conversion → retention.
  • Leverage influencer marketing, PR hooks, and community-led growth.
  • Test and iterate fast – data-backed decision making with creative experimentation.

What We're Looking For:

  • 2-5 years
    of hands-on experience in performance marketing (fashion/e-commerce brands preferred).
  • Strong understanding of
    streetwear, fashion, and culture.
  • Skilled in scaling D2C brands through
    paid media and organic growth.
  • Creative mindset
    – you know what hooks, visuals, and stories actually stop the scroll.
  • Numbers-driven but not robotic – you understand brand building beyond metrics.
  • Experience with Shopify + analytics tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.).
  • Someone hungry to
    build an iconic brand
    , not just run ads.

Why Join Thnwhn?

  • Be part of a fashion brand with a
    bold vision
    – not fast fashion, but cultural storytelling.
  • Creative freedom to experiment and leave your mark.
  • Directly work with the founder and core team.

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