SEO Executive

2 days ago

Mohali, Punjab, India Promatics Technologies Private Limited Full time ₹ 2,40,000 - ₹ 3,00,000 per year

On-Page Optimization1.1 Conduct comprehensive keyword research (short-tail, long-tail, question-based, and intent-driven keywords).1.2 Map primary, secondary, and LSI keywords to website pages and content clusters.1.3 Optimize meta titles, meta descriptions, header tags (H1–H6), and image alt attributes for keyword relevance and CTR improvement.1.4 Implement internal linking strategy to enhance contextual depth, crawl efficiency, and link equity distribution.1.5 Optimize for semantic search and entity-based SEO using schema markup, knowledge graph data, and topical authority signals.1.6 Create detailed content optimization briefs for writers with NLP-based keyword suggestions.1.7 Maintain optimal keyword density, readability, and topical authority using tools like SurferSEO, Frase, or Clearscope.1.8 Conduct regular on-page audits to identify missing tags, broken internal links, and underperforming pages.Off-Page Optimization2.1 Develop a monthly backlink acquisition plan focusing on authority (DA/DR >50) and niche relevancy.2.2 Execute guest posting, contextual link placements, editorial mentions, and niche edits to strengthen domain authority.2.3 Build directory submissions, business listings, and classified ads on reputable industry and review platforms such as Clutch, G2, JustDial, Yelp, Crunchbase, and GoodFirms.2.4 Perform social bookmarking, blog commenting, and content syndication to increase link diversity and referral traffic.2.5 Plan and manage digital PR campaigns for brand mentions, press releases, and influencer collaborations.2.6 Conduct competitor backlink analysis to identify, replicate, and outperform high-quality link sources.2.7 Monitor and disavow toxic or spammy backlinks periodically to maintain a healthy link profile.Technical SEO3.1 Perform monthly SEO site audits using tools such as Ahrefs, Screaming Frog, and Sitebulb.3.2 Fix crawl errors, broken links, duplicate content, canonical conflicts, and redirect chains.3.3 Optimize Core Web Vitals (LCP, FID, CLS) and Page Experience signals for both desktop and mobile devices.3.4 Enhance site loading speed (

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