Platform Lead

3 days ago

Gurgaon, Haryana, India ad3fa8f9-b00d-4faa-a4e4-1a6864271a34 Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About Tyroo & CJ Leads

Tyroo is building Asia's leading adtech infrastructure, powering growth for global publishers and marketers. Through our strategic partnership with CJ, we are scaling CJ Leads, a CPL-first platform enabling brands across BFSI, Auto, Education, CPG and other high-value verticals to acquire quality leads at scale.

Role Overview

We are looking for a Platform Lead to take end-to-end ownership of CJ Leads execution across India and Southeast Asia. This role is for someone who is hands-on, analytical, and publisher-connected - able to design customer journeys, deliver CPL campaigns with precision, and rapidly scale both demand and supply.

Job Description

Key Responsibilities

Pre-Sales Solutioning

  • Support Sales with solution design: pricing, volume estimation, and funnel build.
  • Translate client KPIs into executable campaign journeys.

Demand Support

  • Work with client teams to identify CPL opportunities in BFSI, Auto, Edu, etc.
  • Track pipeline targets and ensure supply alignment to deliver volumes.

Supply & Publisher Development

  • Onboard publishers for CPL programs (web, app, fintech, creators, DSAs).
  • Activate emerging supply categories: fintech apps, social creators, offline lead digitization.
  • Manage publisher incentives and relationships to secure fast volumes.

Campaign Delivery & Ops

  • Run campaigns on CJ attribution/tracking + LMS + landing page tech.
  • Monitor campaign health, optimize performance, and maintain lead quality.
  • Ensure fraud detection, compliance, and cost efficiency.

Ideal Candidate Profile

  • 4-6 years in lead generation / affiliate marketing / CPL campaign delivery.
  • Hands-on with BFSI, Auto, or Edu CPL programs.
  • Publisher relationships across affiliates, aggregators, fintech, or creators.
  • Familiar with campaign tech: attribution platforms, landing page/LMS tools.
  • Analytical, operationally strong, and comfortable working lean.
  • Hungry to grow into a P&L role with exposure to India + SEA markets.

Why Join Us?

  • Work on a high-growth CPL product backed by Tyroo + CJ.
  • Build direct supply relationships and see immediate campaign impact.
  • Exposure to regional markets (India + SEA).
  • Fast-track career path into business leadership.
Job Summary

Website

Gurugram Location

6 - 15 years Experience

1 Openings

Contact

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