Associate Lead Gen Analyst

Who are we?

MarketOne International is a global provider of marketing services helping companies identify new prospects, develop sales lead programs, and convert new business. Our wide array of services includes contact database development, event recruitment, automated marketing, sales lead development, primary market research and Lead Lifecycle Management. MarketOne serves leading technology companies around the globe, including 8 of the 10 largest tech companies in the world.

With delivery capability across Europe, Asia Pacific, and the Americas, MarketOne has fast become the go-to partner for large-scale, global marketing initiatives that rely on sophisticated demand generation programs. Our corporate track record features fifteen consecutive years of growth and profitability.

MarketOne is currently seeking an experienced Associate Lead Gen Analyst to join our tele team. This individual will be working closely with other team members in order to achieve desired goals for multiple projects that team works on. This individual will be calling the prospective contacts and generate leads out of them by analysing their requirement surrounding the solutions provided by our clients. This will require an analytical approach towards probing the prospects with right set of questions and accordingly pitching the right solution and qualify them with BANT (Budget, Authority, Need, Timeframe) procedure in order to generate demand for our clients.

Must Have:

• Candidates should have a track record of successful business to business Inside sales or Lead Gen experience.

• Understanding of the end-to-end buyer lifecycle management from prospecting to closing.

• Ability to call within all levels of an organization, identifying decision makers, and nurturing long-term customer relationships by establishing trust and credibility.

• Highly motivated and professional with excellent communication skills, confident and goal oriented.

• Ability to do, lead qualifying, and cross-selling/up-selling into our customer base as well as targeting new logos.

• Ability to take complete ownership of a project and should be able to manage as a whole resource in terms of daily activities, reports and client coordination.

• Must have high ethics, integrity, and humility with a desire to operate as part of a team.

• Proven track record of executing successful, Tele Discovery calling (BANT Analysis), lead conversions, achieving pipelines and in-time deliverables.

• Good to have skills - inside sales experience, reporting knowledge & account management capabilities.

• Candidates Experience should touch base all the above requirements and is not restricted to the same.

• This role will be reporting to operations manager of lead gen services.

Job Responsibilities:

• Daily working on given set of accounts/records – Can be Calling Inbound/Outbound, Chat Support and Email.

• Plan and prioritize inside sales / lead gen which include but not limited to; pro-active prospecting, targeted lead gen campaigns, nurturing and converting leads and generating leads.

• Present, liaise and communicate both internally and externally using appropriate methods to facilitate the Lead Gen process.

• Constantly perform in the role & be driven by achieving results in the form of leads, determinations, opt-ins, contact validation, contact acquisition etc.

• Use analytical and challenger selling skills to understand the customer, their business, requirements and create a value proposition based on their needs.

• Generate and manage a MQL's which are the right fit to be handled by the Customer Sales team to convert into opportunities.

• Capable of doing whole lot of other Tele Services like Appointment Setting, List Development & Contact Verification (Market Research), Event Registrations, Options etc.

• Conduct oneself in a highly professional and ethical manner, adopting behaviours that enhance the reputation of the company. Act with integrity always.

• Gather and record customer feedback across all stages of the calling into the CRM system to enable clear understanding for further qualification from Sales team and more.

• Provide daily report to the team manager with complete insights of total volume touched, total calls determined, and total leads generated for the day.