Digital Marketing Specialist

Company Overview

Offisync seeking a creative and data-driven Digital Marketing Specialist to join our dynamic marketing team. This role offers an exciting opportunity to drive digital growth, enhance brand presence, and implement cutting-edge marketing strategies across multiple digital platforms.

Position: Digital Marketing Specialist

Department: Marketing

Employment Type: Part time/ Hybrid( weekly twice office)

Experience Level: Mid-Level (2-4 years preferred)

Key Responsibilities Digital Strategy & Planning

• Develop and execute comprehensive digital marketing strategies across multiple channels
• Conduct market research and competitor analysis to identify opportunities
• Create digital marketing campaigns aligned with business objectives
• Plan and manage marketing budgets for optimal ROI
• Stay updated with latest digital marketing trends and best practices

Content Marketing & SEO

• Create engaging content for websites, blogs, social media, and email campaigns
• Optimize website content for search engines (SEO) and user experience
• Conduct keyword research and implement SEO strategies
• Manage content calendar and editorial workflow
• Monitor and improve organic search rankings

Social Media Management

• Develop and implement social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Create, curate, and schedule engaging social media content
• Monitor social media conversations and respond to customer inquiries
• Analyze social media performance and optimize strategies
• Manage social media advertising campaigns

Paid Advertising & PPC

• Plan, create, and manage Google Ads, Facebook Ads, and other PPC campaigns
• Optimize ad spend and targeting for maximum conversion rates
• A/B test ad creatives, copy, and landing pages
• Monitor campaign performance and adjust strategies accordingly
• Generate detailed performance reports and insights

Email Marketing & Automation

• Design and execute email marketing campaigns
• Create automated email sequences and drip campaigns
• Segment email lists for targeted messaging
• Monitor email performance metrics and optimize open/click rates
• Ensure compliance with email marketing regulations

Analytics & Reporting

• Track and analyze website traffic, user behavior, and conversion metrics
• Use Google Analytics, social media insights, and other tools for data analysis
• Create comprehensive monthly and quarterly performance reports
• Provide actionable insights and recommendations based on data
• Monitor KPIs and adjust strategies to meet targets

Required Qualifications Education & Experience

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
• 2-4 years of proven experience in digital marketing roles
• Portfolio demonstrating successful digital marketing campaigns

Technical Skills

• Proficiency in Google Analytics, Google Ads, and Google Search Console
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social)
• Knowledge of SEO tools (SEMrush, Ahrefs, Moz)
• Familiarity with email marketing platforms (Mailchimp, Constant Contact, HubSpot)
• Basic understanding of HTML, CSS, and WordPress
• Experience with graphic design tools (Canva, Adobe Creative Suite) is a plus

Core Competencies

• Strong analytical and problem-solving skills
• Excellent written and verbal communication abilities
• Creative thinking with attention to detail
• Ability to work with cross-functional teams
• Project management and time management skills
• Data-driven decision making approach
• Adaptability to changing digital landscape

Preferred QualificationsCertifications

• Google Ads certification
• Google Analytics certification
• Facebook Blueprint certification
• HubSpot Content Marketing certification
• Any other relevant digital marketing certifications

Additional Skills

• Experience with marketing automation platforms
• Knowledge of CRM systems
• Basic video editing and graphic design skills
• Understanding of conversion rate optimization (CRO)
• Experience with influencer marketing
• Knowledge of affiliate marketing

What We OfferCompensation & Benefits

• Competitive salary commensurate with experience
• Performance-based bonuses and incentives
• Health and wellness benefits
• Professional development opportunities

Work Environment

• Modern, collaborative work environment
• Flexible working arrangements
• Access to latest marketing tools and technologies
• Opportunity to work on diverse and exciting projects
• Supportive team culture with growth mindset

Career Development

• Clear career progression pathways
• Regular training and skill development programs
• Conference and workshop attendance opportunities
• Mentorship from senior marketing professionals
• Cross-functional project exposure

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Website traffic growth and engagement metrics
• Lead generation and conversion rates
• Social media follower growth and engagement
• Email marketing performance metrics
• Return on advertising spend (ROAS)
• Search engine ranking improvements
• Overall digital marketing ROI

Ideal Candidate Profile

We're looking for a creative, analytical, and results-oriented professional who:

• Has a passion for digital marketing and staying ahead of trends
• Thrives in a fast-paced, dynamic environment
• Is comfortable with data analysis and making data-driven decisions
• Possesses excellent communication and collaboration skills
• Has a proven track record of successful digital campaigns
• Is eager to learn and adapt to new technologies and strategies

Application Requirements

Please submit:

• Detailed resume/CV to / with highlighting relevant experience
• Cover letter explaining your interest and qualifications
• Portfolio showcasing your best digital marketing campaigns and results
• Any relevant certifications or awards

Job Types: Full-time, Part-time, Fresher

Pay: ₹ ₹250.00 per hour

Expected hours: No less than 14 per week

Application Question(s):

• Do you have your personal laptop?
• Are you okay ti contribute at least 14 hours in a week?
• Have you gone through the job description?

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Required)

Language:

• Kannada (Preferred)
• English (Preferred)

Location:

• Banasankari 3rd Stage, Bengaluru, Karnataka (Preferred)

Work Location: In person