Brand Copywriter-Associate

2 weeks ago

Bengaluru, Karnataka, India Deconstruct Full time US$ 90,000 - US$ 1,20,000 per year

About Deconstruct:

At Deconstruct, we're redefining skincare with a scientific, transparent, and results-driven approach. Our formulations are backed by research, and our D2C-first model allows us to deliver effective, ingredient-led products directly to consumers.

Role Overview:

We're on the lookout for a dynamic Associate Brand Copywriter who's equally passionate about skincare and storytelling. You will play a hybrid role — writing clear, benefit-led product and campaign copy and conceptualizing creative scripts and promotional material for videos, reels, and digital content. From catchy taglines to scientific ingredient explainers, you'll bring Deconstruct's voice to life across formats and platforms.

You'll work closely with the Brand, Website, Marketing, and Design teams to ensure all communication is engaging, brand-aligned, and crafted for impact.

Key Responsibilities

● Write compelling product descriptions, ingredient explainers, and benefit-led content for the website, packaging, and product launches

● Conceptualize and write short-form scripts for brand videos, social media reels, and influencer content — teasers, trailers, brand stories, etc.

● Create engaging and educational content for Instagram, YouTube, LinkedIn, and Twitter, aligned with Deconstruct's voice

● Craft taglines, Hooks, dialogues, captions, and call-to-actions that align with campaign goals and resonate with the target audience

● Collaborate with creative producers, designers, and editors to bring campaign ideas to life

● Draft and optimize emailers, ad copies, SMS, and push notifications for retention and engagement

● Adapt tone and style to suit different content types — scientific, conversational, promotional, or witty

● Work with SEO/content team to optimize copy performance and keyword integration

● Stay updated on skincare trends, consumer behavior, and new-age content tools

● Revise and refine content based on internal and external feedback

Must-Haves

● 1–2 years of experience in a copywriting/content role in a D2C, skincare, beauty, wellness, or personal care brand/agency

● Strong grasp of skincare products, routines, and ingredients with the ability to simplify scientific information

● Experience writing both promotional copy and longer-form educational content

● Excellent command over English, ability to write crisp, grammatically sound, and impactful copy

● Comfort working across formats: web, social media, email, video, and product

● Collaborative mindset with a creative yet structured approach to content creation

● Proficiency in Microsoft Word, Excel, and willingness to explore AI-driven tools like Runway ML, Clipdrop, etc

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