Digital Marketing

2 days ago

Coimbatore, Tamil Nadu, India iResponsive Solutions Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About the Role

iResponsive Solutions is seeking a creative and strategic Digital Marketing & Content Creator with a passion for storytelling and brand building. In this role, you will craft compelling, high-quality digital content that strengthens our online presence and supports our marketing and business goals. You will develop engaging content for websites, blogs, social media, and digital campaigns that highlight our IT, software, and digital marketing services.

Key Responsibilities

Content Strategy & Development:

Design and execute content strategies aligned with digital marketing objectives.

Produce original, engaging, and high-impact content for websites, blogs, email campaigns, and all major social media platforms (LinkedIn, Instagram, Facebook, X, YouTube, etc.).

SEO & Copywriting:

Write SEO-optimized articles, product and service page content, and marketing materials to drive traffic and engagement.

Creative Collaboration:

Partner with the design and marketing teams to produce visuals, videos, and infographics that enhance brand storytelling.

Repurpose existing content into various formats, such as short videos, reels, or newsletters.

Content Planning & Management:

Develop and maintain content calendars for consistent publishing and promotional activities.

Research & Optimization:

Research industry trends, competitor strategies, and emerging technologies to ensure relevant and timely content.

Track content performance using analytics tools and implement data-driven optimizations.

Brand Consistency:

Ensure a unified tone, style, and voice across all communication channels.

Qualifications & Requirements

Bachelor's degree in Marketing, English, Journalism, Mass Communication, or a related field.

3+ years of experience in content creation, copywriting, or social media marketing.

Excellent writing, editing, and storytelling skills in English.

Proficiency with design and content tools such as Canva, Adobe Creative Suite, or similar.

Strong understanding of SEO, keyword research, and content performance analytics.

Familiarity with digital marketing strategies, social media trends, and audience engagement techniques.

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