
Assistant Manager – Marketing
7 days ago
Experience: Proven work experience of 5 to 6 years in Marketing, preferably retail marketing / brand execution / store branding (fashion, lifestyle, or retail industry)
Qualification: Graduate / MBA Marketing
Key Responsibilities :
Campaign Execution & Coordination
- Lead the execution of 360 offline campaigns including sales, festive activations, and new collection launches
- Oversee production and dispatch of marketing materials like standees, signage, merchandise kits, event branding
- Coordinate with creative, VM, and ops teams to ensure timely execution
Store Marketing & Launches
- Manage end-to-end new store launch branding including external facade, in-store communication, and window displays
- Handle mall coordination for branding permissions, activations, and visibility zones
- Support multichannel regional campaigns through close collaboration with zonal teams
Vendor Management
- Brief vendors for print, fabrication, logistics, merchandise, and POS material
- Negotiate costs, approve samples, monitor quality, and ensure on-time dispatch across India
- Handle billing coordination and closure with finance, creation of purchase order and maintaining tack of Next, WIP and open task to maintain an internal MIS.
Cross-functional Collaboration
- Liaise with Retail Operations, Finance, VM, and Design teams for alignment on timelines, budgeting, and execution
- Maintain detailed trackers for campaigns, deliveries, and zone-wise reporting
- Troubleshoot on-ground execution challenges and provide solutions in real-time
- Negotiate with media vendors, create and present media approach and plan for approval.
Functional Skills:
- Proficient in PowerPoint, Excel, Google Sheets, and campaign reporting
- Strong hands-on experience in vendor co-ordination, production tracking and multi-store rollouts
- Ability to manage multiple projects, timelines and stakeholders across zones
- Willingness to travel occasionally for store openings or campaign setup
- Proficient in Google and meta marketing platforms
- Analytical bent of mind to analyse campaign performance and present insights
- Understanding of OOH Media execution and mall activation and branding
- Effective communicator with excellent stakeholder management abilities
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