Influencer Outreach and Content Associate

2 days ago

Gurgaon, Haryana, India America & Beyond Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Description: This is a full-time role (Work from Office). As an Influencer Outreach Specialist at America & Beyond, you will play a key role in identifying, engaging, and managing relationships with influencers to drive brand awareness, growth, and sales.

You will be responsible for executing influencer marketing strategies that align with our brand values and objectives.

This is WORK FROM OFFICE (6 DAYS/WEEK) Position.

Key Responsibilities:

  • Identify and research 25-30 potential USA influencers everyday across various platforms (Instagram and TikTok) who align with America & Beyond's brand image.
  • Achieve Daily, Weekly and Monthly outreach targets for Influencer Outreach numbers
  • Manage Creators using TikTok Shop and Other Influencer Marketing Tools
  • Develop and implement influencer outreach strategies to establish and maintain partnerships with influencers.
  • Strongly negotiate contracts, deliverables, content and compensation with influencers to ensure mutually beneficial partnerships.
  • Coordinate influencer campaigns, send products, set timelines, overseeing content creation, and ensuring all deliverables meet A&B standards.
  • Track and analyze the performance of influencer campaigns, providing insights and recommendations for future initiatives every week.
  • Create discounts using Shopify and track them.
  • Maintain a database of influencers, including contact details, engagement rates, and partnership history.
  • Prepare reports on influencer marketing performance, KPIs, and ROI.

Qualifications:

  • 3-4 years of experience in influencer outreach or marketing.
  • Please apply ONLY if you have worked with US based influencers.
  • Fashion and US brands experience is preferred.
  • Familiarity with Shopify discounting feature
  • Strong negotiation and communication skills
  • Ability to work independently or in an office environment and manage tasks effectively
  • Fluent in English as you would be interacting with US Fashion Influencers
  • Strong communication skills and attention to detail while working
  • Creative mindset with the ability to think outside the box and develop innovative influencer strategies
  • Ability to create detailed reports and analyze influencer marketing data.

Company Description: America & Beyond is a boho luxe fashion label that offers handcrafted bohemian fashion made for the creative, free-spirited individual. With an inspired blend of contemporary western silhouettes and artisanal craftsmanship, our vibrant clothing and handbags are exceptional.

If you're drawn to fashion that tells a story and want to be part of a brand that values creativity, tradition, and innovation, we'd love to have you on our journey

Application Process: Send your resume to with the subject "Influencer is the future". Please include a paragraph explaining why you are a great fit for this role and how your experience aligns with the responsibilities and qualifications listed above.

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