Lubricant Services Marketing Advisor

4 days ago

Bengaluru, Karnataka, India Shell Full time ₹ 15,00,000 - ₹ 25,00,000 per year

As a Services Marketing Specialist, you support the Services Marketing & Strategy Manager in executing the Customer Solutions services strategy. This role is pivotal in developing and delivering a comprehensive, sector-agnostic marketing portfolio that enhances Shells services offering across global markets. You help shape the narrative, manage internal communications, and ensure the successful execution of marketing initiatives through effective stakeholder and agency collaboration.

What youll be doing

  • Marketing Strategy Execution: Collaborate with the Services Marketing Manager to implement a bundled services marketing strategy aligned with Shell Lubricant Solutions overarching goals.
  • Services Narrative Development: Own and maintain a strategic reference document that defines service positioning, language, claims, and priorities.
  • Full Funnel Strategy Creation: Design a sector-agnostic marketing strategy that spans awareness, consideration, and conversion stages, adaptable across sectors, regions, and customer segments.
  • Collateral Development: Create and manage marketing materials including toolkits, websites, white papers, ad copy, and event content. Ensure timely updates, version control, and deployment via internal platforms.
  • Internal Communications & Training: Lead internal engagement efforts through newsletters, webinars, workshops, and learning sessions under the Co-Lab program to boost awareness and collaboration.
  • Budget & Agency Management: Support budget planning, purchase order processes, and manage external agencies to deliver marketing and communication assets.
  • Stakeholder Engagement: Build strong relationships across internal teams and prioritized regions/sectors to drive effective marketing execution.
  • Project Management: Ensure timely and high-quality delivery of marketing initiatives with attention to detail and proactive problem-solving.

What you bring

  • Bachelor's degree in engineering with experience in B2B marketing, ideally within industrial lubricants or a related technical field.
  • Proven ability to quickly grasp technical concepts such as machinery, condition monitoring, and lubrication fundamentals.
  • A successful track record in commercial roles, particularly in customer-facing environments.
  • Strong project management skills and the ability to work independently with minimal supervision.
  • Excellent communication and collaboration skills to manage diverse stakeholders and cross-functional teams.
  • Strategic thinking with the ability to translate complex service offerings into compelling marketing strategies and materials.

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