Public Relations Manager

3 days ago

Bengaluru, Karnataka, India Michael Page Full time ₹ 20,00,000 - ₹ 25,00,000 per year
Job Description
  • Opportunity to work with a leading brand in the fashion retail industry.
  • A collaborative and supportive company culture.
Job Description
  • Develop and implement PR strategies to position the brand as a leader in the fashion industry.
  • Manage media relations, including building and nurturing relationships with journalists, bloggers, and influencers.
  • Plan and execute fashion-focused events, launches, and campaigns that align with the company's branding goals.
  • Draft press releases, media kits, and other PR materials to communicate brand initiatives effectively.
  • Monitor and analyse media coverage to measure the effectiveness of PR campaigns.
  • Collaborate with internal marketing and creative teams to ensure consistent messaging.
  • Oversee crisis communication strategies to maintain a positive brand image.
  • Stay updated on industry trends and competitors to identify new PR opportunities.
The Successful Applicant

A successful PR Manager should have:

  • A degree in Public Relations, Communications, Marketing, or a related field.
  • Proven 7 + years of expertise working in the lifestyle/Fashion/Personal Care industry..
  • Strong written and verbal communication skills.
  • A creative approach to building brand stories and campaigns.
  • A results-driven mindset with the ability to evaluate campaign performance.
  • Experience in managing multiple projects and deadlines effectively.
What's on Offer
  • Competitive salary ranging.
  • Opportunity to work with a leading brand in the retail industry.
  • A collaborative and supportive company culture.
  • Professional development opportunities to grow within the role.

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