Senior Manager
1 day ago
We're looking for a
Webmaster
to lead the strategy, optimization, and management of our web presence. This role goes beyond maintenance: you'll shape how our site drives awareness, conversions, and customer experience
As the Senior Manager, you'll be responsible for
website strategy, optimization, and scalability
, collaborating with marketing, product, and engineering to ensure our web platforms are secure, high-performing, and aligned with business goals.
Key Responsibilities
- Own and lead
the overall website and web infrastructure strategy to support growth, lead generation, and customer engagement. - Drive
website optimization at scale
(SEO, performance tuning, loading speed, accessibility, and mobile responsiveness). - Partner with marketing to create and optimize
high-converting landing pages and campaign microsites
. - Define and enforce
web governance, security, and compliance standards
(SSL, firewalls, GDPR/CCPA readiness). - Lead integrations between the website,
CRM, analytics, and marketing automation systems
to enable seamless SaaS workflows. - Build and manage an
analytics and experimentation framework
(A/B testing, behavioral analysis, heatmaps) to improve conversions. - Guide decisions on
CMS, hosting, and architecture
, balancing scalability and efficiency. - Manage internal teams and/or external vendors/agencies to execute projects on time and at high quality.
- Collaborate cross-functionally with design, content, and engineering to ensure the website reflects
brand vision - Stay ahead of trends in
web technologies, SEO, and SaaS digital growth
, bringing innovation into execution.
Requirements
- 12+ years of experience
in webmaster, web development, or digital experience roles, with at least
3–5 years of people management experience - Proven expertise in
website optimization and performance improvements
(SEO, speed, conversions). - Strong technical foundation:
HTML, CSS, JavaScript
; experience with CMS platforms (WordPress, headless CMS). - Hands-on experience with
CRM/marketing automation integrations
(HubSpot, Salesforce, Marketo, etc.). - Advanced knowledge of
web analytics, CRO, and A/B testing tools
. - Strong leadership skills: ability to manage teams, agencies, and cross-functional stakeholders.
- Excellent communication, planning, and project management skills.
- SaaS or B2B technology experience is a strong plus.
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