Shopify Developer

About Us

We're a fast‑growing D2C brand portfolio focused on premium men's socks "The Sock Street". We build premium customer experiences, move fast on experiments, and obsess over conversion rate, retention, and brand storytelling. We're looking for an in‑house Shopify Developer who can own our Shopify 2.0 storefront end‑to‑end and ship improvements weekly.

Role Overview

You'll be the in‑house owner of our Shopify stack: themes (Kalles/Shopify 2.0), Liquid/JS/CSS, app integrations (Razorpay Magic Checkout, Quickengage, Matrixify, A/B testing tools), analytics (GA4, Meta Pixel), and performance/SEO. You'll turn business ideas into high‑quality sections, blocks, and features; run A/B tests; and keep our site fast, reliable, and conversion‑focused.

Key Responsibilities

• Theme Development (Shopify 2.0):
• Customize and maintain our live theme (currently Kalles v4.x) and staging copies.
• Build reusable
  sections/blocks
  (JSON templates) for PDPs, PLPs, homepage, and landing pages.

• Implement UI features we iterate on (e.g., PDP title overlays on images, collapsible spec tables, USP cards, custom metafield tables for pieces/serves/weight, sticky ATC, badges, etc.).

• Integrations & Checkout:

• Implement and maintain
  Razorpay Magic Checkout
  (snippet/app‑embed) across duplicate themes; ensure parity when A/B testing.

• Maintain other critical apps: Quickengage
  (WhatsApp)
  ,
  Matrixify
  , A/B testing (e.g.,
  Intelligems/Instant/Shoplift
  ), search/filters, reviews, etc.

• A/B Testing & CRO:

• Set up theme‑level experiments (split 50/50), manage variants, prevent flicker, and ensure cross‑journey consistency.

• Launch tests on layouts, copy, pricing, shipping banners, and PDP/PLP components; monitor impact on CVR/AOV.

• Data & Analytics:

• Own
  GA4
  ,
  GTM
  ,
  Meta Pixel
  , and Google Ads tag hygiene; implement enhanced e‑commerce events (view_item, add_to_cart, begin_checkout, purchase).

• Validate tracking after theme changes and experiments.

• Performance & SEO:

• Improve
  Core Web Vitals
  (LCP/CLS/INP), image strategy (responsive/AVIF/WebP), critical CSS, lazy loading, app bloat control.

• Implement structured data (JSON‑LD), meta tags, canonical/robots, and 301s; fix 404s via Matrixify.

• Content & Catalog Ops:

• Build metafields and surface them in UI; support SKU renaming, redirects, and product taxonomy updates.

• Help with landing page builds for campaigns and seasonal drops.

• Process & QA:

• Version control (Git) or theme backups; maintain a reliable
  staging → QA → production
  workflow.
• Cross‑device/regional QA (mobile‑first), accessibility basics (focus, contrast, semantics).

Must‑Have Skills

• 1–3 years
  of front‑end development with at least
  2+ years on Shopify 2.0
  .
• Strong in
  Liquid
  ,
  HTML5
  ,
  CSS3
  (and/or Tailwind),
  JavaScript (ES6)
  .
• Experience with
  Shopify 2.0 sections/blocks
  , JSON templates, and theme architecture.
• Hands‑on with
  Kalles
  or similar premium themes (Dawn, Impulse, Motion, Minimog, etc.).
• Comfortable editing
  
  , sections, and
  snippets
  ; debugging app‑embed vs code‑inject differences.
• Proven work with
  Razorpay/UPI gateways
  (Magic Checkout or similar),
  GA4/GTM
  ,
  Meta Pixel
  .
• Experience running A/B tests (Intelligems/Instant/Shoplift/Convert) and interpreting results.
• Performance tuning for
  Core Web Vitals
  and Lighthouse.
• Solid understanding of
  SEO fundamentals
  and
  schema
  .

Nice‑to‑Have

• Shopify
  Admin API
  /
  Storefront API
  (REST/GraphQL) basics.
• Experience with
  Matrixify
  (bulk imports/redirects),
  Search & Discovery
  , Shogun/Pagefly, review apps.
• Familiarity with
  Interakt
  (WhatsApp flows) and attribution tags (UTM, CAPI).
• Basic design sense; ability to translate Figma/Canva to clean UI.
• Experience with
  Intelligems
  theme tests, price/shipping tests.
• Knowledge of
  Git
  / collaborative workflows.

Tooling You'll Use

Shopify 2.0 (Kalles), Liquid, JS/ES6, HTML/CSS, GA4, GTM, Meta Pixel, Razorpay Magic Checkout, Interakt, Matrixify, Intelligems/Instant/Shoplift, Lighthouse, Search & Discovery, CSV/Excel for data ops.

If you've worked as shopify developer and know how to turn visits into conversions, we'd love to hear from you.