Digital Marketing Specialist

6 days ago

Delhi, Delhi, India S.K. Agarwal & Co. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Title:
Digital Marketing Expert

Location:
Gurugram (Full-time, Onsite)

Compensation:
₹50,000–₹70,000 per month + performance-linked incentive

About Us

SKAC is India's largest distributor of flat steel products and a trusted partner to JSW Steel and JSPL since 1983. With a world-class processing centre in Faridabad and nationwide distribution, we are now entering an exciting new phase—expanding aggressively into digital channels to strengthen our brand presence and drive growth. This is a rare opportunity to join a company with a solid reputation and help shape its digital future.

Role Overview

We are seeking a hands-on Digital Marketing Expert with at least 5 years of experience in driving digital strategy, execution, and analytics. The ideal candidate will combine proven expertise in digital campaigns with a willingness to roll up their sleeves, explore unconventional channels, and even support on-ground sales initiatives where required.

Key Responsibilities

  • Develop and execute digital marketing strategies across website, LinkedIn, SEO/SEM, email, and WhatsApp campaigns.
  • Manage paid ad budgets and performance, with strong ROI and financial accountability.
  • Optimize website presence, including dynamic elements and landing pages, to enhance visibility and lead generation.
  • Use analytics tools (Google Analytics, SEMrush, HubSpot, etc.) to track, report, and continuously improve campaigns.
  • Leverage AI-driven tools for marketing automation, content creation, and audience targeting.
  • Drive LinkedIn growth with thought leadership, campaigns, and lead funnel building in the B2B steel sector.
  • Experiment with unconventional digital and offline channels to support sales growth.
  • Collaborate with leadership to align digital strategy with business objectives and recommend new opportunities.

Qualifications

  • Minimum 5 years of experience in digital marketing, preferably with exposure to B2B or industrial sectors.
  • Experience in B2B sales and marketing , especially if within the steel/ metals industry strongly preferred.
  • Strong knowledge of SEO, Google Ads, LinkedIn campaigns, email marketing, and web optimization.
  • Familiarity with tools like Google Analytics, SEMrush, HubSpot, Mailchimp, and Canva.
  • Basic understanding of website design and CMS (WordPress/Wix/Shopify or similar).
  • Strong financial sense in managing ad spend and marketing ROI.
  • Interest in learning about the steel industry and varied product ranges and willingness to support on-ground sales.
  • Proactive, accountable, and action-oriented, with the ability to make clear recommendations.

What We Offer

  • A chance to build the digital backbone of India's largest flat steel distributor.
  • Competitive pay with performance-linked incentives.
  • Autonomy, accountability, and the opportunity to experiment with unconventional growth strategies.
  • Exposure to leadership and decision-making in a fast-growing company.

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