Walkin Drive

7 days ago

Hyderabad, Telangana, India Cognizant Full time

Job Description: SPE (SPE- SALES & SUPPORT) - Google Ads (Multichannel outreach)

Location: Hyderabad

About the Role

We are seeking an expert Google Ads Associate to join our team, specializing in our outbound calling process. The ideal candidate is a seasoned, top-performing professional in both Google Ads and proactive sales, with a passion for driving team-wide quality and performance. You will be the primary knowledge resource for our sales representatives, responsible for handling complex escalations, providing real-time coaching, and ensuring the team consistently meets its quality standards.

Key Responsibilities

  • Real-Time Escalation: Serve as the primary point of contact for Sales Representatives on complex Google Ads product questions, advanced sales strategies, and difficult client objections.
  • De-escalation & Conflict Resolution: The SPE should have the ability to take over a call (angry or difficult customer), calm the customer, and resolve the issue professionally.
  • Performance Coaching: Actively monitor outbound calls (live and recorded) to provide actionable feedback. Conduct one-on-one case reviews to fine-tune sales pitches and improve conversion rates.
  • Quality checks: Perform quality audits on sales calls, email outreach, and CRM hygiene to ensure compliance, accuracy, and adherence to best practices.
  • Knowledge Management: Create and refine knowledge base articles, job aids, and objection-handling matrices based on emerging trends and common agent questions.
  • Nesting & Ramp-Up: Provide dedicated "floor-walking" support and intensive mentoring for new hires during their nesting period to accelerate their ramp-up.
  • AI Integration: Leverage AI-powered tools to analyze sales call data, identify team-wide performance trends, and spot coaching opportunities.
  • Stakeholder Communication: They act as the on-the-ground link between the agents and leadership. They need to clearly communicate trends, agent feedback, and emerging issues to Team Leaders, Trainers, and Operations Managers.
  • Process Improvement Identification: SMEs need to spot negative trends or process gaps and help enhance processes.

Required Skills and Qualifications

Experience:

  • Minimum 2 years of proven experience as an SPE in a sales or digital marketing environment.

OR

Minimum 2-4 years as a Senior Associate (or consistent top performer) in an outbound sales role, with a strong focus on Google Ads.

Core Proficiencies:

  • Outbound Sales Proficiency: Demonstrated mastery of outbound sales methodologies, including cold-calling, prospecting, and navigating gatekeepers.
  • Google Ads Proficiency: Expert-level, practical knowledge of the Google Ads platform (Search, Display, Shopping, pMax, etc.).
  • AI Proficiency: Proficient in using conversation intelligence platforms (e.g., Gong) and other AI-powered sales enablement tools to analyze performance.
  • Communication Skills: Exceptional verbal and written communication with the ability to articulate complex solutions clearly and persuasively.
  • Coaching & Mentorship: A natural mentor with the ability to build trust and provide constructive feedback that drives behavioral change.
  • Analytical Skills: Ability to use call data and sales metrics to identify performance gaps and measure the impact of coaching.
  • Certifications: Google Ads Certifications are highly preferred.

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