Email Marketing Executive
4 days ago
Position: Email Marketing Specialist (Lead Generation)
Location: Remote
Type: Full-time / Part-time (depending on candidate availability)
Key Responsibilities
- Research and build databases of potential leads (business owners, startups, and firms in the USA & Canada).
- Verify and validate contact details to ensure high-quality and accurate leads.
- Create and send mass email campaigns using Gmail (and other tools if needed).
- Design personalized and engaging email templates that align with our services (Virtual Assistant, Bookkeeping, Digital Marketing).
- Track and report campaign performance (open rates, replies, bounce rates, conversions).
- Manage inbox replies and identify warm leads for the sales team to follow up.
- Stay updated with email marketing best practices (avoiding spam filters, improving deliverability).
Requirements
- Proven experience in email marketing and lead generation (preferably for B2B/US & Canadian markets).
- Strong knowledge of database research, data scraping, and lead validation.
- Familiarity with Gmail mass emailing, email tracking tools, and CRMs.
- Excellent written English and ability to write concise, professional, and persuasive emails.
- Detail-oriented with strong organizational and time-management skills.
- Self-motivated and results-driven.
What We Offer
- Competitive pay with performance-based incentives.
- Long-term growth opportunities.
- Flexible remote working environment.
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