Product Content Writer

1 week ago

Hyderabad, Telangana, India Ikcon Technologies Inc., Full time ₹ 4,50,000 - ₹ 5,40,000 per year

Product Content Writer & Digital Marketing Executive

Location: Hyderabad - On-site.

Job Type: Full-Time.

About the Role:

We are looking for a dynamic Product Content Writer & Digital Marketing Executive who can craft compelling product content and execute high-performing digital marketing campaigns. The ideal candidate understands how to turn product features into benefits that attract, educate, and convert customers.

This is a hybrid role that demands creativity, analytical thinking, and a passion for both words and marketing.

Key Responsibilities:

Product Content Writing:

  • Write clear, engaging, and SEO-optimized product descriptions, titles, and feature lists.
  • Create content for product pages, landing pages, catalog, banners, and packaging (if needed).
  • Research competitor products and industry trends to craft persuasive messaging.
  • Collaborate with product, design, and development teams to ensure accurate and compelling product representation.
  • Create scripts or content for product explainer videos, demos, or customer testimonials.

Digital Marketing Execution:

  • Plan and run paid digital ad campaigns across Google Ads, Facebook/Instagram, and other platforms.
  • Develop and manage email marketing campaigns focused on promotions, launches, and re-engagement.
  • Monitor performance metrics (CTR, conversions, ROAS) and optimize campaigns accordingly.
  • Drive organic traffic using SEO strategies, content marketing, and backlink building.
  • Manage and grow product-focused social media content and engagement.
  • Utilize analytics tools to report on campaign performance and product content engagement.
  • 1–3 years of proven experience in product content writing and digital marketing.
  • Strong understanding of e-commerce, SEO, conversion copywriting, and digital channels.
  • Hands-on experience with tools like Google Ads, Meta Ads Manager, Google Analytics, SEMrush/Ahrefs, Mailchimp/Klaviyo, and WordPress or Shopify.
  • Excellent written and verbal communication skills with a strong product storytelling ability.
  • Attention to detail, creativity, and analytical mindset.

Preferred Qualifications:

  • Experience writing for tech products, SaaS, e-commerce, or D2C brands.
  • Basic knowledge of HTML, CMS platforms (e.g., Shopify, Magento), and product feed management.
  • Familiarity with A/B testing and conversion rate optimization (CRO).
  • Graphic design skills (Canva, Figma, or Adobe Suite) are a plus.

Job Type: Full-time

Pay: ₹15, ₹45,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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