Field Marketing Executive

4 days ago

Kannur, Kerala, India Sunaru Engineering & contracting Full time ₹ 1,32,000 - ₹ 3,31,839 per year

Job Title: Field Marketing Executive – uPVC Windows & Doors

Department: Sales & Marketing

Reporting To: Marketing Manager / Proprietor

Location: Kerala (Field-Based)


Job Summary:

The Field Marketing Executive is responsible for promoting Sunaru Engineering & Contracting's uPVC windows and doors to potential customers, contractors, builders, and architects. The role involves generating leads, conducting site visits, understanding customer requirements, and converting inquiries into confirmed orders while maintaining strong client relationships.


Key Responsibilities:

  1. Lead Generation & Client Acquisition

Identify and approach potential customers, builders, architects, and interior designers.

Generate leads through field visits, local promotions, and networking.

Maintain an updated database of prospects and clients.

  1. Customer Interaction & Sales

Visit residential and commercial sites to promote products.

Conduct product presentations and explain the advantages of uPVC windows & doors.

Understand customer requirements and coordinate with the design and production team for quotations.

Follow up on quotations and close sales efficiently.

  1. Market Development

Conduct field surveys to identify new business opportunities.

Gather market intelligence on competitors, pricing, and customer preferences.

Participate in exhibitions, trade fairs, and local marketing campaigns.

  1. After-Sales Coordination

Ensure smooth communication between customer and production team for delivery and installation.

Collect customer feedback and ensure high satisfaction levels.

  1. Reporting & Documentation

Prepare daily/weekly reports on visits, leads, and conversions.

Update CRM or lead tracking systems regularly.

Submit expense and activity reports on time.


Qualifications & Skills:

Education: Diploma or Bachelor's Degree in Marketing, Business Administration

Experience: Minimum 0–3 years in field marketing/sales (preferably in construction materials, uPVC, aluminium, or building products).

Skills Required:

Strong communication and interpersonal skills

Customer-oriented approach

Negotiation and closing skills

Ability to work independently and meet targets

Basic computer knowledge (MS Office, WhatsApp, Google Maps, etc.)

Two-wheeler with valid driving license (mandatory)


Key Performance Indicators (KPIs):

Number of site visits per week

New leads generated

Conversion rate from inquiry to order

Customer satisfaction and feedback score

Timely submission of reports


Salary & Benefits:

Competitive salary + attractive incentive package

Travel allowance / Fuel reimbursement

Job Types: Full-time, Fresher, Internship

Contract length: 12 months

Pay: ₹11, ₹27,653.45 per month

Benefits:

  • Flexible schedule
  • Health insurance

Work Location: In person

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