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Content Creator

2 weeks ago

Gurgaon, Haryana, India RSPL Group Full time US$ 60,000 - US$ 1,20,000 per year

Content Strategy & Ideation:

  • Work with the marketing team to develop and execute a content strategy that aligns with business objectives.
  • Conduct research on industry-related topics, target audience needs, and competitor content to generate fresh ideas.

  • Plan and manage a content calendar to ensure a consistent flow of content.

  • Content Production:

  • Create a diverse range of high-quality content, including:

  • Written Content: Blog posts, articles, website copy, case studies, and email newsletters.

  • Visual Content: Graphics, infographics, presentations, and social media visuals.
  • Video Content: Short-form videos (Reels, TikToks), long-form videos (YouTube), and video scripts.

  • Audio Content: Podcast episodes and audio snippets.

  • Editing & Optimization:

  • Edit and proofread all content for accuracy, grammar, and brand consistency.

  • Optimize content for search engines (SEO) to increase visibility and organic traffic.

  • Ensure all content is formatted and accessible for different platforms and devices.

  • Collaboration & Engagement:

  • Collaborate with graphic designers, video editors, and other team members to create multimedia projects.

  • Engage with the online community by responding to comments and messages to build relationships and gather feedback.

  • Stay up-to-date on the latest content trends, platform algorithms, and digital marketing best practices.

  • Performance Analysis:

  • Track and analyze content performance metrics (e.g., views, engagement, clicks, conversions).

  • Use data and insights to refine and improve future content strategies.

Key Skills & Qualifications

  • Proven experience as a Content Creator, with a strong portfolio showcasing a variety of content types.
  • Excellent writing and storytelling skills, with a strong command of grammar and an ability to adapt tone and voice for different platforms.

  • Proficiency with content creation tools and software, such as:

  • Adobe Creative Suite: Photoshop, Premiere Pro, After Effects (or similar tools like Canva and CapCut).

  • Content Management Systems (CMS): WordPress, Squarespace, or similar.
  • SEO Tools: Google Analytics, SEMrush, Ahrefs, or similar.
  • Social Media Schedulers: Hootsuite, Buffer, Later, or others.