Digital Marketing Manager

2 weeks ago

Gurgaon, Haryana, India Fordham Finance Group LTD Full time ₹ 4,80,000 per year

Job Title: Digital Marketing Manager

Location: On site

Experience Level: 3–7 Years

Employment Type: Full-Time

About the Role

We're seeking a Digital Marketing Manager/Full Stack Marketer who can lead and execute data-driven digital strategies across multiple platforms.

The ideal candidate will be both creative and analytical, with hands-on experience in campaign planning, social media management, content strategy, and paid advertising.

You'll be responsible for building the brand's online presence, driving traffic, and generating high-quality leads while managing a small marketing team or agency partners.

Key Responsibilities

Strategy & Planning

  • Develop, execute, and optimize comprehensive digital marketing strategies across all online channels.
  • Set clear performance KPIs (CTR, CPA, ROAS, engagement, conversions).
  • Work closely with leadership to align campaigns with business goals and product launches.

Social Media Management

  • Create and oversee organic and paid social media campaigns across Instagram, Facebook, LinkedIn, and YouTube.
  • Develop content calendars, approve creatives, and ensure brand consistency.
  • Engage with the community — monitor trends, respond to comments, and track performance.

Performance Marketing

  • Manage and optimize ad campaigns on Meta, Google Ads, LinkedIn Ads, and YouTube.
  • Monitor daily performance, conduct A/B testing, and improve ROI.
  • Manage budgets and allocate spends efficiently across platforms.

Content & SEO

  • Coordinate with content writers and designers to produce engaging and conversion-oriented assets.
  • Ensure SEO best practices across landing pages, blogs, and website content.
  • Collaborate on keyword research, on-page SEO, and backlink strategies.

Analytics & Reporting

  • Track, analyze, and report performance metrics using tools like Google Analytics, Meta Insights, and CRM dashboards.
  • Derive insights and recommend data-backed optimizations.
  • Present weekly/monthly reports with growth plans.

Team & Collaboration

  • Lead a small marketing team or coordinate with Clients.
  • Manage design, content, and ad execution workflows.
  • Stay updated with digital trends and competitor benchmarks.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3–7 years of proven experience in digital marketing and ads management.
  • Expertise in Google Ads, Meta Ads, SEO, and social media marketing.
  • Strong understanding of analytics tools (Google Analytics, Tag Manager, UTM tracking).
  • Excellent communication, time management, and leadership skills.
  • Experience with CRM, email marketing, and automation tools (HubSpot, Mailchimp, etc.) is a plus.

Job Types: Full-time, Permanent

Pay: From ₹40,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Paid sick time

Work Location: In person

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