Social Media

Company Description

America & Beyond is a boho luxe fashion label that offers handcrafted bohemian fashion made for the creative, free-spirited individual. With an inspired blend of contemporary western silhouettes and artisanal craftsmanship, our vibrant clothing and handbags are exceptional. Each offering has a uniquely global appeal with local, handmade charm primarily targeting US female audience.

The Social Media & Content Manager will be responsible for leading our brand's social media and digital storytelling across multiple platforms including Instagram, Facebook, Pinterest, YouTube, TikTok, and LinkedIn. This role demands a mix of strategic thinking, creativity, and hands-on content creation skills. The candidate should be able to drive campaigns that strengthen brand positioning, increase engagement, and ultimately generate sales.

Social Media Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with brand objectives across Instagram, Facebook, Pinterest, YouTube, TikTok, and LinkedIn.
• Create and maintain a rolling 3-month content calendar, presenting plans and campaign ideas to the team in advance.
• Identify platform trends, audience insights, and competitor strategies to shape content direction.
  

Content Creation & Execution

• Ideate, create, and edit engaging content (posts, reels, videos, stories, carousels, blogs) tailored to each platform
• Collaborate with the design/product team to capture behind-the-scenes content of product design, craftsmanship, and launches
• Organize and oversee outdoor photoshoots (4-6 annually) in line with the social media strategy, ensuring brand aesthetic and storytelling
• Ensure timely approvals and smooth workflow for all social content
• Write engaging, brand-consistent copy for marketing emailers/newsletters in collaboration with the marketing team
• Manage influencer content and posting schedules
  

Performance Tracking & Reporting

• Prepare and share weekly and monthly performance reports with key metrics (engagement, reach, conversion, growth).
• Provide actionable insights and recommendations to optimize content and campaigns.
  

Community & Influencer Management

• Maintain platform hygiene – timely responses to DMs, comments, mentions, and reviews.
• Develop and execute influencer outreach and collaboration programs to amplify brand visibility.
• Monitor online reputation and maintain a consistent brand voice.
  

Campaigns & Engagement

• Collaborate with the marketing team to design and launch digital campaigns for new collections, festive promotions, and sales.
• Create engagement-driven campaigns to foster brand loyalty and community building.
• Innovate with new formats (live sessions, user-generated content, contests, collabs).
  

• Bachelor's/Master's in Marketing, Communications, or related field. Fashion experience is mandatory.
• Must have experience in managing photoshoots (indoor studio and outdoor )
• 4–7 years of experience in social media, digital marketing, or content creation for fashion/ecommerce brands.
• Proven track record of growing social media presence and driving engagement/sales.
• Strong skills in content creation – photography, videography, editing (knowledge of tools like Canva, Adobe Creative Suite, CapCut, etc. preferred).
• Excellent copywriting skills with a keen eye for storytelling and aesthetics (social posts, campaign copy, and email marketing copywriting).
• Strong analytical skills with experience in social media analytics tools (Meta Business Suite, Pinterest Analytics, YouTube Studio, etc.).
• Knowledge of influencer marketing and collaboration strategies.
• Ability to manage multiple projects, campaigns, and timelines effectively.
• Creative, trend-savvy, and passionate about fashion and lifestyle branding.

• Opportunity to work with a fast-growing global fashion brand
• Creative freedom to design and execute innovative campaigns
• A collaborative work environment with direct exposure to leadership
• Competitive salary package based on experience

Qualifications:

• Has 4-7 years experience with managing fashion clients and familiarity with creating fashion content for US based brands
• Fluent English is mandatory
• Excellent communication and interpersonal skills
• Ability to create reports regarding content and performance
• Strong problem-solving abilities and a customer-centric mindset
• Ability to work independently in a remote environment and manage a distributed team