PPC Specialist

4 days ago

PimpriChinchwad, Maharashtra, India WebXion Full time

About the Role

We are looking for a PPC Specialist with 1-5 years of hands-on experience in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should be able to deliver ROI-driven campaigns across platforms like Google Ads, Bing, Meta Ads, LinkedIn Ads, and other paid media channels.

Key Responsibilities

  • Plan, create, and manage PPC campaigns on Google Ads, Bing, Meta (Facebook/Instagram), LinkedIn, etc.
  • Conduct keyword research, competitor analysis, and audience targeting.
  • Write compelling ad copies and coordinate with the design team for creatives.
  • Monitor campaign performance, optimize for CTR(Click through rate, conversions, and ROI.
  • Manage campaign budgets and ensure cost efficiency (CPC, CPA targets).
  • Provide detailed performance reports and insights to clients and account managers.
  • Stay updated with latest trends and changes in PPC platforms.

Requirements

  • 1-5 years of proven experience in PPC campaign management.
  • Strong knowledge of Google Ads (Search, Display, Shopping, YouTube), Meta Ads, and LinkedIn Ads.
  • Certification in Google Ads / Meta Ads preferred.
  • Proficiency in tools like Google Analytics, Google Tag Manager, SEMrush, Ahrefs.
  • Strong analytical and data interpretation skills.
  • Ability to work closely with SEO and account management teams.