Social Media

Job Objective:

This role is designed exclusively for a highly creative and passionate intern who loves content creation and aspires to build a career in this domain. The position offers direct exposure to the founder's office, with responsibilities that span content creation, influencer management, and on-the-ground brand storytelling. The role requires creativity, camera confidence, flexibility in travel arrangements, and the ambition to grow both as a professional and as a personal brand in the digital space.

Required Competencies:

The ideal candidate must be confident in front of the camera, skilled in content ideation, and proficient in design and editing tools. Strong communication, organisational skills, and familiarity with Instagram/LinkedIn trends are essential. Ability to manage external creators, collaborate with content teams, and willingness to travel for brand projects are key expectations. Interest in Ayurveda/natural care products will be an added advantage.

Key Tasks & Responsibilities:

Content Ideation & Creation-

• Design and curate engaging Instagram posts, reels, stories, and carousels.
• Experiment with trending formats to maximise reach and engagement.
• Highlight Ayurveda, sustainability, and brand storytelling through creative narratives.

Daily Social Media Management-

• Publish daily Instagram content (1–2 posts/day, 3–5 stories/day).
• Curate 6 LinkedIn posts per week for professional engagement.
• Monitor performance metrics and optimise content strategies.

Brand Representation & Camera Confidence-

• Feature confidently in reels and video campaigns as the face of the brand.
• Share authentic, relatable, and creative storytelling with audiences.
• Build your brand alongside the company's presence.

Graphic & Video Content Development-

• Create high-quality creatives using Canva/Adobe tools.
• Work with editors to produce short-form videos with strong hooks.
• Showcase product demos, testimonials, and lifestyle content.

Community Engagement & Growth-

• Interact with followers via comments, DMs, and live sessions.
• Build an active, loyal, and engaging brand community.
• Share insights and suggest improvements for higher engagement.

Content Calendar & Execution-

• Maintain a structured posting calendar across platforms.
• Ensure timely approvals and alignment with the founder's vision.
• Coordinate with internal and external stakeholders for smooth execution.

Travel & On-Ground Brand Storytelling-

• Travel to different cities for content shoots and brand storytelling projects.
• Capture real-time experiences, events, and narratives showcasing brand authenticity.
• Work on location-based content campaigns with the founder.

Influencer & UGC Management-

• Identify, onboard, and manage UGC creators and influencers end-to-end.
• Coordinate campaigns, deliverables, timelines, and negotiations.
• Track influencer performance and report outcomes.

Collaboration with Creative Teams-

• Work closely with scriptwriters for storytelling concepts.
• Collaborate with video editors to ensure brand consistency.
• Support cross-functional teams for creative campaigns.

Founder's Office Exposure-

• Participate in brainstorming sessions with the founder.
• Contribute to brand positioning strategies and campaigns.
• Gain insights into entrepreneurship, marketing, and scale-up strategy.

Eligibility & Preferences:

• Open only for candidates passionate about content creation.
• Should be confident on camera and keen to grow as a social media creator.
• Must be Ahmedabad-based (Work-from-Office role).
• Willing to travel for brand campaigns and content shoots.
• Comfortable managing influencers and external creators.
• Only candidates open to transitioning to a full-time role (post-internship) should apply.

Internship Details:

• Type: Paid Internship (Founder's Office – Content Curation)
• Duration: 3–6 months (Convertible to full-time based on performance & skillset)
• Compensation: ₹15,000 per month
• Conversion: Full-time role after internship with an increased pay scale
• Location: CG Road, Ahmedabad (Work from Office)
• Timings: Fixed office timings with flexibility around shoots & campaigns