Product Marketing Specialist

1 day ago

Malappuram, Kerala, India MS Group Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Job Role: Product Marketing Specialist (Tech/SaaS/B2B)
Job Description
"We are looking for a creative and analytical product marketing specialist to join our team."
Your Responsibilities:
  • Collaborate across our tech, product, and sales team to develop a strategic marketing roadmap to target SME's, Startups and Freelancers.
  • Develop a deep understanding of the product offerings and evolve its positioning, messaging, and differentiation.
  • Conduct market research and use data to understand the competitive landscape and what our prospective clients need to be successful.
  • Work across adoption, product, and design teams to create effective product content for our clients.
  • Develop creative material to support our talent acquisition and client activities.
  • Support overall branding, PR, and general marketing initiatives including web, social media, and direct outreach.
  • Measure and report on the effectiveness of product marketing initiatives and adjust strategies accordingly.
  • Scale the impact of product by supporting strategic 3rd party integrations.
  • Own strategy and creation across all content types (such as web, pitch decks, demo scripts, customer stories, videos, product/sales collateral, thought leadership and datasheets.)

Requirements:
  • 5+ years of product marketing experience.
  • Ideally, 3+ years of working experience in fintech/B2B SaaS/any tech product-based environment.
  • Experience in marketing products to large target groups and navigating buyers of prospective organizations.
  • Experience in planning and rolling out large-scale marketing campaigns and possess the ability to identify improvements using a data-driven approach with product teams.
  • Experience in market research, messaging, positioning, and branding.
  • Proven experience working with global marketing, product, and sales teams. (Having global experience is an added advantage)
  • Proven track record in developing marketing content including client-facing materials, communications, and value propositions.
  • Data-driven with an appetite to uncover client insights and measure the impact of product marketing efforts.
  • Previous experience working within the broader finance/B2B industry is a plus.

Knowledge, Skills, and Abilities:
  • Excellent verbal and written communication skills, with high attention to detail.
  • Strong public speaking skills and comfortable presenting to groups of 50 – 100+.
  • Strong understanding of digital marketing industry dynamics, especially brand advertising as it pertains to the new age startups.

  • Performance marketing Specialist

    7 days ago

    Malappuram, Kerala, India Brandico Branding Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    We're Hiring: Performance Marketing SpecialistLocation: EdavannapparaExperience Required: 2–3 YearsWe are looking for a Performance Marketing Specialist to join our growing team. If you have a strong background in digital advertising, SEO, and data-driven marketing strategies, we want to hear from you.Key Responsibilities:Plan, execute, and optimize paid...

  • Digital Marketing Specialist

    2 weeks ago

    Malappuram, Kerala, India Zayn Technology Full time ₹ 20,000 - ₹ 25,000 per year

    Job Title: Digital Marketing SpecialistLocation: Perinthalmanna, MalappuramCompany: Zayn TechnologyJob Type: Full-Time | On-siteExperience Required: 1–2 YearsEmployment Type: Full-TimeNumber of Openings: 1Salary Scale: 20,000 Rs - 25,000 RsAbout UsZayn Technology is a dynamic IT solutions provider with a strong presence across the Middle East and the UK....

  • Digital Marketing Specialist

    2 days ago

    Malappuram, Kerala, India Paywint Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Company DescriptionPaywint is an app that allows users to send and receive money instantly, offering seamless integration with multiple bank accounts and cards. Designed for both individuals and businesses, Paywint ensures secure, protected transactions with real-time alerts for every activity. Our platform provides an efficient solution to manage daily...

  • Sales And Marketing Specialist

    1 day ago

    Malappuram, Kerala, India Nahas Tours and Travels Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year

    Company DescriptionNAHAS Tours and Travels, established with over 27 years of experience in the travel industry, is dedicated to creating personalized travel experiences that blend comfort, culture, and adventure. Driven by a passion for exploration and a deep knowledge of global destinations, NAHAS crafts tailored journeys to fulfill every traveler's unique...

  • Digital Marketing Specialist

    1 day ago

    Malappuram, Kerala, India PMR Construction Company Full time ₹ 1,50,000 - ₹ 3,00,000 per year

    Develop and implement digital marketing strategies to promote the company's products, services, or brand across multiple online platforms.Plan and execute campaigns for SEO, SEM, social media, email marketing, and display advertising.Manage and optimize website content to ensure improved visibility and higher rankings on search engines (Google, Bing,...

  • Digital Marketing Trainer

    1 week ago

    Malappuram, Kerala, India LENOR ACADEMY Full time ₹ 3,00,000 - ₹ 4,50,000 per year

    Lenor Academy is a premier media and creative training institute in Kerala, affiliated with the Media & Entertainment Skills Council (MESC) under the Skill India Mission.We specialize in professional training programs in Digital Marketing, Visual Media Production, Photography, Web Design, and related creative technologies.Our programs combine industry...

  • Digital Marketing Specialist

    2 days ago

    Malappuram, Kerala, India PMR Concrete Pvt Ltd Full time ₹ 3,00,000 - ₹ 9,00,000 per year

    Plan and execute digital marketing campaigns across various channels (SEO, SEM, social media, email, content, and display advertising).Manage and optimize the company's website, ensuring SEO best practices to improve organic search ranking.Create engaging content for social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).Monitor and analyze...

  • Digital Marketing Specialist

    3 days ago

    Malappuram, Kerala, India Ebrin confection pvt ltd Full time ₹ 2,00,000 - ₹ 2,40,000 per year

    must have well knowledge in the updated digital medial marketing/social media marketing and need to handle the online sales ordersJob Types: Full-time, PermanentPay: ₹10, ₹20,000.00 per monthEducation:Diploma (Preferred)Work Location: In person

  • Product Manager

    1 day ago

    Malappuram, Kerala, India MS Group Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Job Title: Product Manager Job Description "We are looking for an experienced and passionate product manager to join our team." Key outputs required from you: Lead the development of the product strategy and vision supported by internal and external analysis.Define product roadmaps based on company strategy, vision, and customer feedback.Develop detailed,...

  • Marketing Manager

    1 week ago

    Malappuram, Kerala, India CHEF LEBNAN Full time ₹ 80,00,000 - ₹ 1,20,00,000 per year

    Plan and execute marketing strategies for Ajfan's own manufactured products and imported productsCoordinate with the procurement and sales teams to ensure effective B2B and B2C marketing for both product lines.Drive visibility and sales through trade promotions, in-store branding, and distributor engagement.Support product packaging, labeling, and pricing...