Product Marketing Manager

17 hours ago

Davangere, Karnataka, India CHETAN FOODS Full time ₹ 8,00,000 - ₹ 20,00,000 per year
  • Position:
    Product Marketing Manager – Masala & Spices 
    (B2B / B2C / D2C)
  • Location:
    Davanagere, Karnataka
  • Experience Required:
    5 to 10 years
  • Industry:
    FMCG / Food & Beverages / Spices & Masala Manufacturing
  • Work Mode:
    Work from office

Note:
 Apply only if you are willing to relocate to Davanagere, Karnataka, and experience in D2C marketing is mandatory.

About Us:
"Chetan Foods"
 is a growing manufacturer of premium Masala and Spice powders, committed to bringing authentic flavors to kitchens across India and beyond. We are in an exciting growth phase and looking for a dynamic Marketing Manager to lead ou
r B2B, B2C, and D2C marketing initiatives,
especially focusing on new product launches and brand building in domestic and international markets. 
website: 

Key Responsibilities:

  • Develop and execute marketing strategies
     for B2B, B2C, and D2C channels to increase brand awareness and market share.
  • Plan and implement new product launch campaigns
     - from market research to go-to-market strategy.
  • Collaborate with 
    sales, production, and distribution teams
     to align marketing strategies with business goals.
  • Coordinate with the sales team to implement regional campaigns and promotional offers.
  • Drive in-store promotions, branding, and consumer engagement activities across retail outlets.
  • Identify 
    new market opportunities, partnerships, and distribution channels
     for both domestic and export markets.
  • Manage 
    brand positioning, packaging, and promotional activities
     for the product portfolio.
  • Track and analyze 
    marketing ROI
    , campaign performance, and consumer insights.
  • Manage marketing budgets effectively and ensure cost optimization.
  • Supervise external agencies, creative partners, and digital teams for campaign execution.
  • Build and nurture relationships with 
    retailers, distributors, and online platforms
     for product visibility and sales growth.

Required Skills & Qualifications:

  • MBA/PGDM in Marketing or equivalent qualification.
  • 5–10 years of experience in 
    FMCG/Food & Beverages
    , preferably 
    Spices or related categories
    .
  • Proven track record in 
    B2B, B2C, and D2C marketing
    , especially in 
    startup environments
     or 
    new brand launches
    .
  • Strong understanding of 
    digital marketing tools and analytics
    .
  • Excellent communication, negotiation, and team leadership skills.
  • Creative thinker with strong business acumen and execution skills.

Preferred Experience:

  • Experience in 
    launching new food or FMCG brands
     from scratch.
  • Familiarity with 
    e-commerce platforms (Amazon, Flipkart, BigBasket, etc.)
    .
  • Experience in 
    channel marketing and trade promotions
    .

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