Digital Marketing Executive
1 week ago
Key Responsibilities:
Plan, launch, and manage targeted ad campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display)
Optimize campaign performance through A/B testing, audience targeting, bid strategies, and creative performance tracking
Analyze data to report on KPIs, and derive actionable insights to scale results
Collaborate with design, content, and sales teams to align creatives and messaging with campaign objectives
Manage ad budgets effectively to ensure cost-efficient lead generation and customer acquisition
Stay updated on platform trends, algorithm changes, and digital best practices
Key Skills & Qualifications:
Preferred work experience 3+ years
Proven experience in end-to-end campaign execution on Facebook Ads Manager & Google Ads
Strong analytical skills with proficiency in Google Analytics, Meta Insights, and reporting dashboards
Solid understanding of performance metrics like CTR, CPL, ROAS, Conversion Rates
Ability to work independently, prioritize tasks, and meet tight deadlines
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