Social Media Manager

2 weeks ago

Gurgaon, Haryana, India Matamaal Hospitality Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are a growing group with two strong verticals: Matamaal Restaurants, Indias pioneering Kashmiri cuisine brand that brings the flavors and heritage of the valley to life, and Kanz & Muhul (K&M), a global agro-commodities and e-commerce brand exporting pristine Kashmiri products like saffron, walnuts, and almonds. Together, our mission is to take Kashmirs food, culture, and stories to the world.

Role & responsibilities

Content Strategy & Creation

  • Develop and execute social media strategies aligned with brand objectives.
  • Plan content calendars, campaigns, and collaborations across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
  • Work with design/creative teams to produce engaging posts, reels, and stories that reflect Kashmiri culture, cuisine, and brand ethos.

Community Engagement

  • Manage online communities, respond to comments/DMs, and drive conversations.
  • Build strong relationships with influencers, bloggers, and food/culture communities.

Performance & Analytics

  • Track, analyze, and report on social media performance (engagement, reach, conversions).
  • Optimize campaigns to meet KPIs (follower growth, website traffic, reservations/orders, sales).

Campaign Management

  • Drive paid ad campaigns on Meta, Google, and other platforms with ROI focus.
  • Support restaurant events, product launches, and seasonal promotions with digital activations.

Cross-Functional Collaboration

  • Work closely with the marketing, design, and operations teams.
  • Ensure consistent brand voice across all channels.

Preferred candidate profile

  • Bachelors degree in Marketing, Communications, or related field.
  • 3–5 years of experience managing social media for consumer brands (F&B, lifestyle, or e-commerce preferred).
  • Strong understanding of social media algorithms, trends, and content formats.
  • Hands-on experience with paid ads (Meta/Google) and analytics tools.
  • Excellent storytelling, writing, and visual communication skills.
  • Ability to manage multiple projects across two dynamic brands.
  • Creative mindset with data-driven decision-making.

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