Customer & Marketing Analytics Manager with MMM,A/B Testing, SQL, Propensity, CLTV Models expertise

1 week ago

Bengaluru, Karnataka, India Tredence Inc. Full time ₹ 12,00,000 - ₹ 30,00,000 per year

Role description

Manager

–

C

ustomer & Marketing Analytics

Location:

Bangalore

(Hybrid),

India

Tredence is a global analytics services and solutions company. Our capabilities range from

Advanced analytics

and Data Management to

Data Visualization

, Big Data, and Machine Learning. Our uniqueness is in bringing the right mix of technology and business analytics to create sustainable white-box solutions that are transitioned to our clients at the end of the engagement. We do this cost-effectively using a global execution model

leveraging

our clients' existing technology and data assets. We also come in with some strong IP and pre-built analytics solutions in data mining, BI, and Big Data.

As

a

Manager

, you will:

Work with clients leading marketing & customer roles at Fortune 100 Retailers

Work closely with stakeholders across the organization to gather requirements and understand the underlying business problems. Serve as the bridge between business needs and analytical solutions.

Collaboratively work with leadership and SMEs to create innovative solutions for business challenges. Utilize your understanding of retail data and analytics to drive decision-making.

Leverage your

expertise

in Data such as

Orders

, Merchandising, Customer Data, Click Stream (Digital), Marketing, and Promotions Data, to provide effective solutions.

Utilize advanced analytics and machine learning techniques such as segmentation/clustering, recommendation engines, propensity models, and forecasting to drive growth throughout the customer

lifecycle.

Be part of the Lead CXM engagements and

strengthen

the delivery by developing scalable & reusable assets, training analysts

,

and

building

a

foundation

.

Assist

in Opportunity

identification

/ POV creation / Proposal for clients.

Apply Agile methods to manage analytics projects efficiently, ensuring they deliver value 

quickly.

Lead and mentor a team of data

analysts

and data engineers, fostering innovation and

excellence.

Must-Have Skills:

8

-14

years of professional experience in Analytics,

showcasing

demonstrated

expertise

in retail

, marketing,

and

customer analytics

projects

Demonstrated capability in machine learning domains such as regression, classification, unsupervised learning

Experience in marketing analytics, evaluating campaign effectiveness, test and learn, AB testing, market mix

modeling

, and multi-touch attribution

Experience in Building customer segments, Propensity Models, CLTV Models, Recommender system etc.

Experience

working in

Data Products and

experience in developing

Retail Data

Models

, Customer Data Models

, Promotions Data

Models,

etc. 

Advanced programming skills in SQL, Python, and

PySpark

, capable of leading and guiding teams.

Experience

w

orking with

platforms

such as GCP, Azure, AWS

, Databricks

, Snowflake, etc

. 

Knowledge of data visualization tools like Tableau and

PowerBI

to craft insightful visual reports and dashboards.

Exceptional problem-solving, organizational, and project management capabilities to navigate complex projects effectively.

5

  • years of team managemen

t

Leadership experience with a proven

track record

of mentoring and developing high-performing teams.

Effec

tive communication skills, adept at presenting complex insights to stakeholders in a clear and impactful manner

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