Strategy - Online Business - Motilal Oswal
6 days ago
Role & responsibilities
Strategic Planning:
- Work on complete Customer Life Cycle Management for DAD Channel.
- Come up with Strategy to improve Customer Acquisition, Activation, Mapping and Retention.
- Work closely with Marketing, Tech, Business Teams to achieve overall targets.
Performance Management:
- Monitor the performance of Sales Team and Advisory Team Productivity.
- Suggest measures to improve the overall productivity of both the teams.
- Check implementation of DIY and AI levers for improvement of overall productivity.
- Provide financial insights to drive operational efficiency and strategic planning.
Budgeting and Forecasting:
- Work on Forecasting and Projections for Conversion Funnel Across metrics like Lead to Demat, Demat to Margin, Margin to FT, etc.
- Suggest improvement ideas to optimize the budget allotted.
Cost Control and Management:
- Oversee Lead Funnel Conversion and ensure we are able to meet the targets.
- Monitor Channel Mix for Lead Source, share insights and actions for improvement.
Role Requirements
- 47 years of experience in Strategy/Business Planning/Product Management in Broking domain
- Strong understanding of customer acquisition, activation, and retention strategies.
- Experience in monitoring sales/advisory productivity and driving performance improvements.
- Proficiency in funnel management (Lead to Demat, Demat to Margin, Margin to FT).
- Exposure to budgeting, forecasting, and cost optimization.
- Ability to leverage technology, DIY platforms, and AI-based solutions to improve efficiency.
- Strong analytical, problem-solving, and financial modeling skills.
- Excellent communication, collaboration, and stakeholder management abilities.
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