Influencer Marketer

2 weeks ago

Mumbai City District, India Metaphor Infotech Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Roles and Responsibilities:

  • Influencer Identification & Outreach: Hunt, evaluate, and onboard influencers across skincare, dermatology, and wellness categories leveraging both personal networks and influencer databases/platforms.
  • Agency Collaboration: Manage relationships with influencer marketing agencies and barter agencies, negotiating deliverables, timelines, and commercials effectively.
  • Concept Development: Collaborate with influencers to design engaging, authentic, and brand-aligned content concepts for campaigns.
  • Barter Management: Handle barter influencer campaigns end-to-end, including coordination with barter agencies, shipment of products, and timely follow-ups.
  • Campaign Execution: Oversee briefing, content approvals, go-live timelines, and real-time coordination with influencers and their teams.
  • Tracking & Reporting: Monitor influencer posts, stories, reels, and videos, ensuring proper tagging, compliance, and deliverables. Prepare detailed reports on campaign performance (reach, engagement, ROI, EMV).
  • Relationship Building: Foster long-term relationships with creators, dermats, and influencer networks, ensuring repeat collaborations and loyalty.
  • Trend Spotting: Stay updated with platform trends, content formats, and emerging creators to keep Dermis Oracle ahead in influencer marketing.

Requirements:

  • 2 to 3 years of proven experience in influencer marketing, preferably in skincare, beauty, wellness, or FMCG.
  • Strong network and access to influencer databases, groups, and agencies.
  • Demonstrated success in closing influencer deals (barter + paid).
  • Experience conceptualizing content ideas with influencers and creators.
  • Hands-on experience managing barter campaigns and coordinating product shipments.
  • Strong negotiation, multitasking, and communication skills.
  • Ability to track KPIs, analyze performance, and provide actionable insights.
  • Bachelors or Master's in Marketing, Mass Communication, or related field.

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