Business Analyst
5 days ago
Role Overview for Business Analyst:
We are seeking a highly motivated and self-driven
Business Analyst
with 2-4 years of experience in a B2C/D2C product startup. In this pivotal role, you will analyse data, generate insights, and help shape our business strategies. You will collaborate with cross-functional teams to ensure our products meet and exceed user expectations, driving growth and success.
Key Responsibilities:
- Data-Driven Insights:
Analyse complex datasets to inform business strategies, optimise product performance, and support decision-making. - Product Performance Analysis:
Monitor and analyze product metrics like activation, retention, conversion, churn, engagement, funnel analysis. - Experimentation & A/B Testing:
Plan, execute, and analyze A/B tests to evaluate the impact of changes or new features. Use data from A/B tests to make data-driven decisions and optimize the product. - User Behaviour Analysis:
Deeply understand customer behaviour and translate insights into actionable recommendations that enhance product and marketing efforts. - Cross-Functional Collaboration:
Partner with product managers, marketing, and engineering teams to ensure alignment on goals and seamless execution of business strategies. - Strategic Planning:
Identify business opportunities, forecast challenges, and provide data-backed recommendations to senior management. - KPI Management:
Define, monitor, and optimise key performance metrics across customer acquisition, retention, and overall product performance. - Market Research:
Conduct thorough market research to stay ahead of industry trends, understand competitor strategies, and anticipate customer needs. - Process Improvement:
Identify opportunities to streamline operations, enhancing efficiency and customer satisfaction.
What You Bring:
- Experience:
2-4 years as a Business Analyst in a B2C/D2C product startup or a similarly dynamic environment. - Analytical Excellence:
Strong analytical skills with a proven ability to work with large datasets and generate meaningful insights. - User-Centric Mindset:
A deep understanding of user behaviour, customer journeys, and the importance of customer-focused design. - Technical Proficiency:
Skilled in data analysis tools such as SQL, Excel, and Tableau, with experience in Agile methodologies. - Strong Communication:
Ability to distil complex information into clear, actionable insights for diverse stakeholders. - Proactive Attitude:
Self-starter who takes initiative, thrives in fast-paced environments, and can work independently. - Adaptability:
Comfortable navigating and excelling in a rapidly evolving, high-growth environment.
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