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Creative Director
2 weeks ago
Position:
Creative Director – Brand Storytelling & Content Direction
Location:
Mumbai – On-Site (Lower Parel)
Reporting To:
Founder of NIRU India
About NIRU Group:
With a legacy spanning generation,
NIRU Group
is globally recognized for its excellence in craftsmanship for the luxury watch and jewelry industry with a purpose to spread happiness. Headquartered in Geneva with the family's roots in India, the Group is now laying the foundation for a new chapter which is one that fuses ancient spiritual wisdom with the highest standards of design, research, and storytelling.
The Role
As the Creative Head at NIRU India, you won't just be leading a team; you'll be the architect of our brand's narrative.
You will be responsible for:
- Storytelling & Narrative Design:
Deconstruct sacred Indian iconography into its symbolic elements, then rebuild these into a cohesive, compelling brand narrative with visual and emotional depth. - Brand Identity & Art Direction:
Define and own the entire visual and audio language of the brand. This includes everything from color palettes and typography to the sound design of our films. - Content Production:
Lead the creation of powerful, purpose-driven content, including a hero film, short-form videos, and behind-the-scenes documentaries. You'll be the creative force guiding scripting, mood boards, and final production. - Creative Innovation:
Pioneer a system of documentation that transforms the research and design process into a brand-building asset.
Who We're Looking For:
We're searching for a creative leader with a deep appreciation for culture and spirituality.
The ideal candidate will have:
- 10+ years of progressive experience in creative direction, art direction, or content production, with a proven portfolio showcasing a unique ability to translate abstract concepts into compelling visual narratives. Experience within the luxury, premium, or mission-driven brand space is highly preferred.
- A strong portfolio that demonstrates impeccable taste and editorial sensitivity, particularly in visual storytelling across different media. Your ability to elevate a brand's aesthetic is critical.
- A unique blend of skills: This role is open to both a visionary writer with a deep understanding of visual and design execution and a brilliant designer with a profound ability for storytelling and narrative development. Your primary strength can be in words or visuals, as long as you have the ability to think holistically across both.
- Direct experience with motion graphics, film production, and sound design, as you will be leading the creation of hero films and a library of short-form video content.
- A proven track record of leading creative teams or cross-functional projects, collaborating effectively with designers, researchers, and marketing professionals. You should be comfortable acting as the creative nexus for the entire project.
- A deep background or genuine passion for mythology, sacred art, or Indian iconography. We're looking for someone who understands the nuance and symbolism of these traditions, not just someone with a passing interest.
- The ability to thrive in an entrepreneurial, startup-style environment. You should be a self-starter who is comfortable with both high-level strategy and hands-on execution.
Why Work With US
We believe in supporting our team with a compensation and rewards package that reflects the importance of this role. As part of NIRU India, you will receive:
- Competitive Salary:
A compensation package that is benchmarked against top luxury and creative brands, ensuring you are rewarded for your expertise and leadership. - Access to Industry Leaders:
The unique opportunity to work directly with our founder and a global network of researchers, designers, and artisans
in Geneva and India. This is a chance to learn from and collaborate with the best. - Modern, Inspiring Workspace:
Our office is designed to foster creativity and well-being, with collaborative zones, quiet reflection areas, and state-of-the-art technology. It's a space where you can do your best work.
How to apply?
Email your resume and portfolio to
with the subject:
Creative Head Application – [Your Name]
