Social Media Executive

2 days ago

Hyderabad, Telangana, India Xlent Digital Solutions Full time ₹ 2,50,000 - ₹ 12,00,000 per year

We are looking for a creative Social Media Executive who understands brand storytelling, performance marketing, and e-commerce ecosystem. The candidate must be able to create engaging content along with managing paid campaigns and catalogue ads for e-commerce brands. Experience in coordinating with designers/video editors is essential.

Roles & Responsibilities

  • Perform competitor research and define a strong content strategy.
  • Plan and create reels, short-form content & carousels aligned with platform trends.
  • Stay up to date with Meta platform trends, hooks, and audience psychology.
  • Set up & manage Meta Pixel, Events, Conversions & Catalogue Integration with websites.
  • Run Meta paid ads including catalogue sales, traffic, awareness & lead generation campaigns.
  • Manage performance marketing for e-commerce brands including retargeting & funnel strategy.
  • Lead and coordinate with designers and video editors to ensure brand-driven visuals.
  • Grow organic community & followers via content consistency and value-based positioning.
  • Work on influencer outreach when required.

Desired Candidate Profile

  • Min of 3-4 years of experience in managing social media for brands / agencies.
  • Experience with catalogue ads, ads manager, pixels & conversion tracking (mandatory).
  • Ability to ideate + execute content formats that drive engagement & conversions.
  • Strong understanding of e-commerce workflows & buyer journey.
  • Good communication skills and team coordination ability.

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