Marketing Automation Senior Associate 1

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You'll find an environment that inspires and empowers you to thrive both personally and professionally. There's no one like you and that's why there's nowhere like RSM.

Job Description

The Marketing Automation Senior Associate is a senior Marketo specialist responsible for delivering effective email and engagement campaigns that support demand generation and brand marketing initiatives. This role is primarily responsible for designing, building and optimizing email and marketing automation campaigns with a keen attention to user experience. They follow best practices, champion testing and apply RSM brand governance in all program, which may include newsletters, invitations, announcements, data collection(forms) and engagement programs in the US and Canada.

The Marketing Automation Senior Associate understands the RSM buyer journey and provides recommendations to improve engagement and customer experience based on RSM user data and overall lB2B industry trends, including content design and marketing best practice.

They may provide recommendations for process improvement or Marketo feature enhancements to the Digital Marketing Team Leader and/or the RSM Marketo Product Owner as part of a collaborative approach to continuous improvement, as a champion of Marketo and the RSM digital experience roadmap.

General responsibilities: 25%

• Understand marketing campaign strategy and performance goals for assigned programs and projects
• Complete assigned tasks in a timely manner, communicating with broader team members effectively across all internal channels to ensure clarity
• Uphold RSM brand standards and best practices
• Provide critical thinking about campaign approach and tactical execution
• Proactively manage multiple projects and deadlines
• Actively seek out and participate in skills development training, as defined by career development goals

Email and marketing automation responsibilities: 65%

• Design, execute and optimize email marketing campaigns for RSM US and RSM Canada marketing and brand programs
• Understand program and channel benchmarks, monitor campaigns to meet or exceed
• Recommend copy, design and format adjustments to improve open and click-through rates
• Champion testing to improve data-driven decision making
• Accurately connect Marketo campaigns to CRM to ensure data flow to support defined measurement strategy
• Contribute to reporting for demand generation campaigns
• Review peer campaigns for second set of eyes accuracy, collaborate on problem-solving
• Participate in power user training and office hours to ensure consistency across enterprise
• Identify opportunities for process, campaign or platform strategy improvements and bring forward to leadership

Other duties as assigned :10%

EDUCATION/CERTIFICATIONS

• Bachelor's degree in marketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience
• Marketo certification (or ability to achieve within 6 months), preferred

TECHNICAL/SOFT SKILLS

• Expert understanding of Marketo suite of tools; required
• Expert understanding of email marketing and multichannel marketing automation; required
• Experience with sales and marketing channel integration
• Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, HootSuite, Google, SEMrush, etc)
• Experience with Workfront project management tool a plus
• Awareness of global data and consumer privacy regulations and best practices, preferred
• Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada.

EXPERIENCE

• 6+ years of experience in email marketing and marketing automation experience, preferably within a large, global organization or professional services environment
• Deep understanding of buyer journey, preferably in B2B environment

LEADERSHIP SKILLS

• Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously
• Ability to influence peers and internal clients to achieve objectives
• Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life's demands, while also maintaining your ability to serve clients. Learn more about our total rewards at

RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Indian Armed Forces; Indian Armed Forces Veterans, and Indian Armed Forces Personnel status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please send us an email