Digital Marketer(fresher/experience)
6 days ago
Duties and Responsibilities of a Digital Marketer
- Develop and implement digital marketing strategies
- Plan and execute online campaigns across platforms like Google, Meta (Facebook/Instagram), LinkedIn, and YouTube.
- Align digital strategies with business goals to increase brand awareness and lead generation.
- Manage social media marketing
- Create engaging content for social media channels.
- Schedule posts, monitor performance, and respond to audience interactions.
- Grow followers and engagement through creative campaigns.
- Search Engine Optimization (SEO)
- Optimize website content for higher search engine rankings.
- Conduct keyword research and competitor analysis.
- Monitor and improve website traffic and conversion rates.
- Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
- Create, monitor, and optimize paid ad campaigns on Google Ads and other platforms.
- Manage ad budgets and analyze performance metrics for ROI.
- Content Marketing
- Develop blog posts, videos, infographics, and other content to attract target audiences.
- Ensure all content aligns with brand voice and marketing goals.
- Email Marketing
- Design and send newsletters and promotional emails.
- Build and segment mailing lists for targeted campaigns.
- Analytics and Reporting
- Track and measure the performance of all digital marketing campaigns using tools like Google Analytics, Meta Insights, etc.
- Prepare regular performance reports and suggest data-driven improvements.
- Website Management
- Collaborate with designers and developers to ensure the website is up-to-date, user-friendly, and optimized for conversions.
Job Types: Full-time, Fresher, Internship
Work Location: In person
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