Content Leader/Head

2 weeks ago

Chennai, Tamil Nadu, India ti Steps Full time US$ 90,000 - US$ 1,20,000 per year

We are seeking a visionary and data-driven Content Leader to spearhead our content strategy and execution across B2C and EdTech verticals. This role demands a deep understanding of consumer behavior, learning journeys, and digital storytelling to drive engagement, brand authority, and conversions.

Key Responsibilities:

Strategy & Leadership

Define and lead the overall content strategy aligned with brand, marketing, and business goals.

Develop content frameworks for different stages of the user journey awareness, consideration, conversion, and retention.

Build and manage a high-performing content team including writers, editors, designers, and freelancers.

Content Creation & Management

Oversee creation of high-quality content including blogs, videos, infographics, email campaigns, landing pages, and course materials.

Ensure content is optimized for SEO, readability, and platform-specific best practices.

Collaborate with product, sales, and academic teams to align messaging and tone.

B2C & EdTech Focus

Craft compelling narratives that resonate with learners, parents, and educators.

Develop content that simplifies complex educational concepts and promotes learning outcomes.

Drive engagement through storytelling, testimonials, and interactive formats.

Performance & Optimization

Use analytics tools to track content performance and user engagement.

A/B test headlines, formats, and CTAs to improve conversion rates.

Continuously refine content based on feedback, trends, and performance data.

Brand & Voice

Maintain a consistent brand voice across all channels.

Ensure content reflects the company's mission, values, and educational philosophy.

Qualifications & Skills:

7+ years of experience in content strategy, content marketing, or editorial leadership.

Proven track record in B2C and EdTech content creation and campaign success.

Strong understanding of SEO, content analytics, and digital marketing funnels.

Excellent storytelling, editing, and communication skills.

Experience managing teams and working cross-functionally.

Familiarity with tools like Google Analytics, SEMrush, HubSpot, WordPress, and LMS platforms.

What We Offer:

A mission-driven culture focused on impact and innovation.

Opportunity to shape the voice of a leading EdTech brand.

Collaborative environment with passionate educators and technologists.

Competitive salary, performance bonuses, and growth opportunities.

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