Senior Manager – Channel Marketing, Star Maa
3 days ago
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.
Star Maa serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. Defines show positioning, sets marketing objectives, and translates strategy into clear creative briefs. Oversee creative alignment with target audience and tone, manages timelines, and ensures consistency across all media platforms.
The channel marketing team is responsible for driving viewer engagement and promoting the Star Maa channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on regional markets and audience preferences, the team creates targeted promotions, media planning with ATL and marketing activation with BTL driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.
Key Responsibilities- Act as the bridge between Marketing and Creative Comm
- Decide Show positioning & Translate campaign vision into clear creative briefs for promo, poster, trailer, Digital teams & Press Release Articles
- Define Marketing Objectives for all shows based on show brief
- Review and guide creative output to ensure it reflects TG, tone, and positioning
- Track and manage asset timelines and feedback loops
- Ensure consistency across all creative assets (TV, digital, print, OOH)
- Strong grasp of Telugu culture, language and sensibilities
- Excellent Brief Writing & storytelling ability
- Experienced in handling agencies, Promo Producers, Designers & Editors
- Experienced in building marketing narratives across Trailers, Promos, Influencer marketing, PR etc
- Ability to Balance Creativity with Deadlines
- Strong Interpersonal skills. Should be able to bridge marketing, creative communications and leadership
- 8-10 years of experience in creative/brand/marketing roles
- At least 3 years of experience in handling end-to-end campaign ideation & execution in TV/OTT/Entertainment
- Preferred Industries – Broadcast, OTT, Creative Agency (where entertainment account was handled)
- MBA/PGDM in Marketing/Media (Good-to-have not mandatory)
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