Digital Marketing Specialist

23 hours ago

Nashik, Maharashtra, India Nakshatra Technohub Pvt. Ltd. Full time ₹ 12,30,00,000 - ₹ 25,00,00,000 per year

Job description:

Job Title: Digital Marketing Specialist

Location: Nashik, Maharashtra

Experience Required: 2-5 Years

Job Overview:

We are looking for a dynamic and experienced Digital Marketing Specialist to join our team in Nashik. The ideal candidate will be an all-rounder, skilled in various facets of digital marketing, and able to drive impactful campaigns to enhance our brand visibility, generate leads, and contribute to business growth.

Key Responsibilities:

  • Search Engine Optimization (SEO):
  • Conduct keyword research and optimize website content to improve organic rankings.
  • Implement on-page and off-page SEO strategies to enhance search engine visibility.
  • Search Engine Marketing (SEM):
  • Manage Google Ads campaigns to maximize ROI.
  • Perform A/B testing and budget optimization for paid campaigns.
  • Social Media Marketing (SMM):
  • Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • Monitor, analyze, and optimize campaign performance.
  • Content Creation & Marketing:
  • Create engaging blog posts, ad copy, and social media content.
  • Collaborate with the design team for visual content.
  • Email Marketing:
  • Develop and execute email campaigns, newsletters, and automations.
  • Analyze email performance and suggest improvements.
  • Analytics & Reporting:
  • Use Google Analytics and other tools to monitor website traffic and campaign effectiveness.
  • Generate monthly reports with actionable insights.
  • Local Marketing Initiatives:
  • Tailor digital marketing strategies to the Nashik market.
  • Work on local SEO and outreach to boost visibility in the region.

Key Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (2-5 years) in digital marketing roles.
  • Hands-on experience with tools like Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools (Ahrefs, SEMrush, etc.).
  • Excellent written and verbal communication skills.
  • Knowledge of basic graphic design tools like Canva or Adobe Suite is a plus.
  • Ability to work independently and manage multiple campaigns simultaneously.

Why Join Us?

  • Opportunity to work with a passionate and innovative team.
  • Competitive salary and performance bonuses.
  • Career growth opportunities within the organization.

Job Type: Full-time

Pay: ₹10, ₹42,899.06 per month

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