Performance Marketing Manager

4 days ago

Mumbai City District, India VeeFly Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Job Summary:

Were looking for a Performance Marketing Manager who thrives in fast-paced, data-driven environments. In this role, youll be responsible for strategizing, executing, and optimizing digital campaigns across multiple platforms — including Google Ads, Meta, LinkedIn, and programmatic networks. You will lead the performance marketing roadmap for VeeFly, own the paid media budget, and work cross-functionally with Brand, Growth, Product, and Sales teams to maximize ROI and accelerate business growth.

Key Responsibilities:

Campaign Planning & Execution

  • Develop and execute full-funnel paid media strategies across Google Ads, Meta, LinkedIn, programmatic, and other relevant platforms.
  • Build and optimize campaigns for multiple objectives — awareness, engagement, lead generation, and conversions.
  • Manage end-to-end campaign operations including ad setup, keyword research, audience segmentation, bidding, and optimization.

Performance Optimization & Analytics

  • Track, measure, and analyze campaign performance using tools like Google Analytics, Tag Manager, and platform dashboards.
  • Continuously optimize for KPIs such as CAC, ROAS, CTR, CPL, conversion rates, and funnel efficiency.
  • Design and implement A/B tests, creative experiments, and landing page optimizations to improve performance.
  • Ensure accurate tracking, attribution, and reporting through analytics integrations and pixel management.

Cross-Functional Collaboration

  • Partner with Brand, Product, and Growth teams to align campaigns with business goals and creative messaging.
  • Collaborate with designers, copywriters, and developers to deliver impactful ad creatives and landing experiences.
  • Work closely with the Sales team to understand product offerings and design effective program pitches.
  • Address challenges and concerns of the Sales team by providing actionable insights and campaign learnings.

Innovation & Growth

  • Identify and scale new acquisition channels, ad formats, and growth hacks to maintain a competitive edge.
  • Explore automation and AI-driven tools for better campaign management and decision-making.
  • Develop and maintain structured playbooks and best practices for performance marketing excellence.

Required Skills & Competencies

  • Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, and Programmatic advertising.
  • Hands-on experience with marketing automation, conversion tracking, and attribution modeling.
  • Advanced analytical skills with a strong grasp of data interpretation, dashboards, and ROI measurement.
  • Solid understanding of audience segmentation, targeting, and retargeting strategies.
  • Strong project management skills with the ability to handle large budgets and multi-channel campaigns.
  • Proficiency in A/B testing, funnel optimization, and landing page experimentation.
  • Excellent communication and presentation skills to convey insights and results clearly.

Qualifications

  • B.Tech / MBA from a Tier 1 or Tier 2 institute.
  • 4–7 years of hands-on experience in Performance Marketing, ideally within a high-growth startup, digital agency, or SaaS-based environment.
  • Demonstrated success in scaling paid campaigns and achieving strong ROI across multiple platforms.

To apply please share your updated resume

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