Performance Marketing Manager
3 days ago
Job Summary:
Were looking for a Performance Marketing Manager who thrives in fast-paced, data-driven environments. In this role, youll be responsible for strategizing, executing, and optimizing digital campaigns across multiple platforms — including Google Ads, Meta, LinkedIn, and programmatic networks. You will lead the performance marketing roadmap for VeeFly, own the paid media budget, and work cross-functionally with Brand, Growth, Product, and Sales teams to maximize ROI and accelerate business growth.
Key Responsibilities:
Campaign Planning & Execution
- Develop and execute full-funnel paid media strategies across Google Ads, Meta, LinkedIn, programmatic, and other relevant platforms.
- Build and optimize campaigns for multiple objectives — awareness, engagement, lead generation, and conversions.
- Manage end-to-end campaign operations including ad setup, keyword research, audience segmentation, bidding, and optimization.
Performance Optimization & Analytics
- Track, measure, and analyze campaign performance using tools like Google Analytics, Tag Manager, and platform dashboards.
- Continuously optimize for KPIs such as CAC, ROAS, CTR, CPL, conversion rates, and funnel efficiency.
- Design and implement A/B tests, creative experiments, and landing page optimizations to improve performance.
- Ensure accurate tracking, attribution, and reporting through analytics integrations and pixel management.
Cross-Functional Collaboration
- Partner with Brand, Product, and Growth teams to align campaigns with business goals and creative messaging.
- Collaborate with designers, copywriters, and developers to deliver impactful ad creatives and landing experiences.
- Work closely with the Sales team to understand product offerings and design effective program pitches.
- Address challenges and concerns of the Sales team by providing actionable insights and campaign learnings.
Innovation & Growth
- Identify and scale new acquisition channels, ad formats, and growth hacks to maintain a competitive edge.
- Explore automation and AI-driven tools for better campaign management and decision-making.
- Develop and maintain structured playbooks and best practices for performance marketing excellence.
Required Skills & Competencies
- Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, and Programmatic advertising.
- Hands-on experience with marketing automation, conversion tracking, and attribution modeling.
- Advanced analytical skills with a strong grasp of data interpretation, dashboards, and ROI measurement.
- Solid understanding of audience segmentation, targeting, and retargeting strategies.
- Strong project management skills with the ability to handle large budgets and multi-channel campaigns.
- Proficiency in A/B testing, funnel optimization, and landing page experimentation.
- Excellent communication and presentation skills to convey insights and results clearly.
Qualifications
- B.Tech / MBA from a Tier 1 or Tier 2 institute.
- 4–7 years of hands-on experience in Performance Marketing, ideally within a high-growth startup, digital agency, or SaaS-based environment.
- Demonstrated success in scaling paid campaigns and achieving strong ROI across multiple platforms.
To apply please share your updated resume
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