Omnichannel Solution Architect

1 day ago

Gurgaon, Haryana, India Fresenius Medical Care Full time ₹ 20,00,000 - ₹ 25,00,000 per year

We are seeking a Marketing Technologies Architect to design and lead the implementation of scalable, efficient, and future-proof MarTech solutions. This role bridges the gap between Marketing and IT, ensuring that technology aligns with business goals and delivers personalized, data-driven experiences to customers across digital channels.

You will be responsible for evaluating, architecting, integrating, and optimizing a wide variety of marketing technology platforms—including CMS, CRM, CDP, analytics, automation tools, and customer engagement systems

  • Strategy & Architecture:
    • Define and maintain the MarTech architecture strategy and roadmap aligned with business objectives.
    • Architect end-to-end solutions across web, mobile, email, social, and paid media platforms.
    • Ensure data, systems, and tools are integrated effectively to enable personalization, automation, and measurement.
  • Technology Leadership:
    • Evaluate, recommend, and onboard marketing technologies (e.g., Adobe Experience Manager, Salesforce Marketing Cloud, HubSpot, Segment, Tealium, etc.).
    • Define architecture for tag management, tracking, data flow, and customer identity resolution.
    • Create architecture blueprints, data models, API schemas, and integration strategies.
  • Collaboration & Governance:
    • Collaborate closely with marketing, IT, data, analytics, and compliance teams to align on requirements and governance.
    • Define and enforce best practices around platform use, campaign setup, tagging, and data privacy (e.g., GDPR, CCPA compliance).
    • Act as the SME (subject matter expert) for MarTech, supporting platform users and business stakeholders.
  • Implementation & Optimization:
    • Lead or oversee technical implementation of MarTech platforms and integrations.
    • Support performance tracking, and analytics strategies.
    • Continuously evaluate performance of tools and propose enhancements
  • Team Leadership:
    • Lead and mentor a team of MarTech specialists and support staff internal and external, fostering a culture of accountability and excellence.
  • Compliance & Security:
    • Ensure all MarTech solutions comply with organizational policies and regulatory requirements (e.g., GDPR, CCPA).

Implement robust security measures to safeguard sensitive marketing and customer data.

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