SEO Specialist

About The Role
We are seeking a results-driven
SEO Specialist
with 3–4 years of hands-on experience in managing both on-page and off-page SEO strategies. You will play a crucial role in driving organic growth, improving keyword rankings, and increasing our website's visibility across target markets.

Key Responsibilities
Develop and execute
on-page SEO strategies
(meta tags, keyword optimization, internal linking, schema markup, content recommendations, etc.).

Manage
off-page SEO
activities (link building, guest posting, digital PR, directory submissions, etc.).

Conduct regular
SEO audits
to identify and fix issues.

Perform in-depth
keyword research
to identify high-value opportunities.

Monitor and report
SEO performance metrics
(organic traffic, keyword ranking, CTR, bounce rate).

Collaborate with content, design, and development teams to ensure SEO best practices are implemented.

Optimize website content for
target geographies
(local and international SEO).

Keep up with the latest
SEO trends, Google algorithm updates
, and competitor strategies.

Required Skills & Qualifications
Bachelor's degree in Marketing, IT, Communications, or a related field.

3–4 years of proven SEO experience
(preferably in B2B or SaaS industry).

Strong knowledge of
search engine algorithms, ranking factors, and SEO tools
(Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.).

Hands-on Experience With WordPress Or Other CMS Platforms.
Knowledge of
technical SEO
(page speed optimization, mobile-first indexing, XML sitemaps, canonicalization, etc.).

Understanding of
HTML, CSS, and basic JavaScript
is a plus.

Excellent analytical, problem-solving, and communication skills.

Preferred Experience
Experience in
international SEO
targeting multiple countries.

Working knowledge of
content marketing & social media optimization
.

Previous experience in SaaS, GPS tracking, or fleet management industry will be an added advantage.