Social Media Executive

4 days ago

Mohali, Punjab, India Xtecglobal Full time ₹ 1,20,000 - ₹ 1,50,000 per year

Job description:

As our Social Media Executive / Junior Social Media Executive, you will be responsible for managing all aspects of our social media channels. From creating content ideas and managing campaigns to analyzing results and optimizing strategies — you will handle it all. Your job is to ensure our social media presence is active, engaging, and impactful.

Key Responsibilities

Content Strategy & Planning

  • Develop and maintain a monthly social media calendar that aligns with our marketing goals.
  • Research industry trends, competitors, and audience behavior to create relevant content strategies.
  • Suggest innovative content themes, campaign ideas, and interactive formats to boost engagement.

Content Creation & Posting

  • Write engaging captions, headlines, and ad copies tailored to different platforms.
  • Create or coordinate high-quality visuals — images, videos, carousels, reels, GIFs, infographics.
  • Optimize each post for maximum reach, engagement, and conversion.
  • Schedule posts using tools like Meta Business Suite, Buffer, or similar.

Community Management

  • Actively engage with followers by responding to comments, DMs, and queries promptly.
  • Monitor brand mentions, hashtags, and relevant discussions to participate and connect with potential audiences.
  • Build relationships with influencers, content creators, and industry peers where relevant.

Performance Tracking & Optimization

  • Monitor analytics for all platforms to measure post and campaign performance.
  • Create detailed weekly/monthly reports with actionable insights.
  • Adjust content and posting strategies based on data-driven results.

Paid Campaign Support (Preferred but not mandatory)

  • Assist in creating, running, and optimizing paid ad campaigns on Facebook, Instagram, LinkedIn, and other platforms.
  • Monitor ad spend, audience targeting, and ROI.

Requirements

Must-Have Skills & Experience:

  • Minimum 1 year of proven experience managing brand social media accounts (agency or in-house).
  • Strong understanding of all major social media platforms — Facebook, Instagram, LinkedIn, TikTok, Twitter/X, YouTube, Pinterest.
  • Proactive work approach — ability to take initiative without waiting for instructions.
  • Excellent communication skills in English (both written & verbal).
  • Creativity in designing engaging, high-quality social media content.
  • Basic knowledge of design and video editing tools (Canva, CapCut, Adobe Photoshop/Premiere Pro).
  • Understanding of social media analytics and reporting tools.

Bonus Skills (Preferred):

  • Experience in running paid ad campaigns on Meta Ads, LinkedIn Ads, or TikTok Ads.
  • Knowledge of SEO basics and content marketing principles.
  • Familiarity with influencer collaboration and brand partnerships.

Send your CV at:

Contact:

Job Type: Full-time

Pay: ₹12, ₹15,000.00 per month

Work Location: In person

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