Media Buying Intern

3 days ago

Udaipur, Rajasthan, India Obbserv Online Services Full time ₹ 2,00,000 - ₹ 6,00,000 per year

Key Roles and Responsibilities:

  • Plan, execute, and optimize paid media campaigns across Google Search, Display, YouTube, Meta (Facebook & Instagram), and optionally LinkedIn Ads.
  • Perform day-to-day operations on accounts: bid adjustments, budget management, and ad copy optimization.
  • Monitor campaign performance metrics such as CTR, CPC, Quality Score, ROAS, CVR, and impression share, and implement optimizations accordingly.
  • Create campaign reports on weekly, monthly, and quarterly performance for internal and client-facing reviews.
  • Work collaboratively with internal and client stakeholders to align campaigns with business goals.
  • Stay updated with the latest platform policies, algorithm changes, and emerging trends in paid media.
  • Assist in forecasting and planning budgets and campaigns for upcoming launches and initiatives.
  • Evaluate competitor strategies and recommend actionable insights for improvement.
  • Leverage remarketing, lookalike audiences, UAC, shopping ads, and audience targeting to maximize campaign effectiveness.
  • Maintain documentation of strategies, learnings, and experiments for internal knowledge sharing.

Required Skills:

  • Proficiency in Google Ads (Search, Display, YouTube, Shopping, PMax)
  • Proficiency in Meta Ads (Facebook/Instagram Conversion, Lead, Awareness Campaigns)
  • Experience with tools like Google Analytics, GTM, Meta Events Manager
  • Understanding of bidding strategies (manual CPC, tCPA, tROAS, Maximize Conversions, etc.)
  • Strong analytical and Excel/reporting skills
  • Added Advantage: Experience with LinkedIn Ads, HubSpot, or programmatic platforms
  • Willingness to learn new tools.

Educational Qualification:

  • Google Ads and Meta Blueprint certifications preferred.

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