Digital Marketing Manager

13 hours ago

Udaipur, Rajasthan, India Legends Onboard Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Location: Udaipur, Rajasthan

Employment Type: Full-time

Department: E-commerce Development

We are looking for a results-driven Digital Marketing Manager to lead our online marketing initiatives and accelerate e-commerce growth. The role involves ownership of customer acquisition, retention, brand presence, and digital performance across channels.

Key Responsibilities

  • Develop and execute digital marketing strategies aligned with e-commerce goals.
  • Plan, run, and optimize performance marketing campaigns (Google Ads, Meta, Tik Tok, programmatic, marketplaces) to achieve ROAS, CAC, and revenue targets.
  • Lead SEO initiatives: keyword strategy, on-page/off-page optimization, and content planning.
  • Oversee CRM and retention activities including email, SMS, and automation workflows.
  • Manage social media presence, content calendars, influencer partnerships, and community engagement.
  • Monitor web analytics (GA4, Looker Studio) and generate performance insights and reports.
  • Improve website conversion rates through CRO, A/B testing, and UX collaboration.
  • Manage agency partners, freelancers, and coordinate with internal teams (creative, tech, merchandizing).

Qualifications

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 3-6+ years of digital marketing experience, ideally in e-commerce or D2C.
  • Strong expertise in performance marketing, SEO, CRM, and analytics tools.
  • Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce) is a plus.
  • Excellent analytical, communication, and project management skills.

Company Information

  • Company Name: Indian Institute of Organics
  • Job Type: Full-time
  • Experience: Minimum 3 year
  • Salary: Negotiable
  • Job timing: 09:00 AM to 06:00 PM (6 WORKING DAYS)
  • Work Location: 1/265 Pratap Nagar, Udaipur 313001

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