Digital Marketing Manager
6 days ago
The Digital Marketing Executive/Manager will be responsible for planning, executing, and monitoring digital marketing strategies for multiple malls under Pioneer Property Zone (PPZ). The role involves ensuring consistent brand visibility, footfall engagement, and campaign effectiveness across all malls by integrating online promotions with on-ground marketing initiatives.
Key Responsibilities:
1. Digital Strategy & Execution
Develop and implement digital marketing plans for all assigned malls in alignment with each malls marketing calendar and business objectives.
Manage social media presence (Instagram, Facebook, X, YouTube, etc.) to enhance visibility and engagement.
Execute performance marketing campaigns (Google Ads, Meta Ads, etc.) to drive footfall, tenant promotions, and event participation.
Oversee content creation — creative copies, videos, influencer tie-ups, and digital contests.
2. Coordination & Collaboration
Liaise regularly with on-ground mall marketing teams to understand campaign needs, collect event updates, and ensure digital amplification.
Work closely with creative agencies, digital vendors, and influencers for timely campaign rollouts.
Ensure consistent branding and tone of communication across all digital touchpoints.
3. Performance Monitoring & Reporting
Track, analyze, and report key digital metrics (reach, engagement, conversion, ROI) for each mall.
Share campaign insights and improvement recommendations with mall management.
Monitor digital trends and competitor activities to adopt best practices.
4. Event & Campaign Integration
Support live coverage and post-event promotions of mall events and tenant activities.
Create online buzz for key occasions — festivals, sales, new store launches, and celebrity visits.
Collaborate with on-site teams for photo/video content and coordinate with agencies for timely uploads.
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