Digital Marketing

3 days ago

Ajmer, Rajasthan, India Satguru Tour & Travels Full time ₹ 3,60,000 - ₹ 4,80,000 per year

Job description

As a digital marketing team leader, your responsibilities include:

  • Lead and oversee the overall digital marketing strategy - including Google Search, Display, YouTube and Facebook ads.
  • Manage a team of digital and social media marketers and ensure KPIs are met.
  • Plan, execute, and measure experiments and conversion tests.
  • Monitor, analyze and act on data to drive conversion improvements across all aspects - from channel optimization, to marketing messaging and conversion rate optimization.
  • Provide digital marketing training and coaching to team members as needed.
  • Deep dive into organization's business and explore creative ways to help stand out from the competition.
  • Provide campaign insights and recommendations to the agency stakeholders.
  • Participate in brainstorming sessions as needed to generate marketing ideas.
  • Maintain monthly reports on digital marketing portfolio, allocate budgets to different channel and assess performance with Key Performance Indicators.
  • Growing the Digital Marketing team - both in terms of hiring and skills development.

To be a successful applicant for this role, you have:

  • Proven work experience as a digital marketing team leader.
  • Demonstrable experience in designing and implementing successful digital marketing campaigns.
  • Strong understanding of how all current digital marketing channels function.
  • Solid knowledge of online marketing tools and best practices.
  • Hands on experience with Google & Facebook Ads, Copywriting, Google Analytics, Google Data Studio and relevant ad tech software.
  • Excellent analytical and project management skills.
  • Strong team management and communication (written and verbal) skill.

Ideal candidate should have the following:

  • Degree in business, marketing or technology.
  • At least 2+ years of experience in digital marketing, performance marketing & analytics.
  • Clear communication skills, fluency in English is a must.
  • Must have strong web analytics experience.

Job Type: Full-time

Pay: ₹18, ₹40,000.00 per month

Work Location: In person

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