Marketing Executive

3 days ago

Chengalpattu Chennai Tamil Nadu, India Pearltri Foods Pvt Ltd Full time ₹ 4,20,000 - ₹ 5,40,000 per year

Key responsibilities-

  • Strategy and planning:

Develop and execute comprehensive marketing plans & campaigns.

  • Campaign management:

Oversee the entire lifecycle of offline campaigns, from initial concept to execution.

  • Vendor and agency coordination:

Build a network of local vendors and manage relationships with creative agencies to ensure campaigns align with brand objectives and budgets.

  • Collateral and material production:

Manage the design, development, and distribution of marketing materials like brochures, flyers, and other collaterals.

  • On-ground execution:

Coordinate and manage on-ground activities, events, and promotions to ensure successful implementation.

  • Performance monitoring:

Track campaign performance using clear metrics, analyze results, and provide reports to optimize future strategies and demonstrate ROI.

  • Budget management:

Manage the offline marketing budget, including tracking expenses, processing purchase orders, and ensuring cost-effectiveness.

  • Market analysis:

Conduct market research to identify trends, customer needs, and competitor activities to inform strategy.

  • Collaboration:

Work with internal teams, such as sales and creative, as well as external agencies to ensure brand consistency and campaign success.

Required skills and qualifications-

  • Strong communication, interpersonal, and presentation skills.
  • Experience in offline marketing.
  • Ability to manage projects and budgets effectively.
  • Creative and analytical thinking to contribute ideas and analyze data.
  • Proficiency in market research and data analysis.
  • Familiarity with digital marketing is often beneficial, as many roles combine online and offline efforts.

Job Types: Full-time, Permanent

Pay: ₹35, ₹45,000.00 per month

Benefits:

  • Food provided
  • Health insurance
  • Provident Fund

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