
Sr. Social Media Specialist
2 weeks ago
We are looking for a experienced social media executive with 3 to 5 years of experience.
The Social Media Executive is responsible for developing, implementing, and managing the company's social media strategy across multiple platforms. This role requires creativity, attention to detail, and a strong understanding of digital trends to enhance brand awareness, engage audiences, and drive business growth.
Key Responsibilities:
- Content Creation & Management - Develop engaging, creative, and high-quality content (text, image, video, reels, stories, etc.) for social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube). Maintain a content calendar and ensure timely posting. Collaborate with design, marketing, and sales teams for campaign support.
- Strategy & Planning - Assist in planning and executing social media campaigns aligned with marketing objectives. Research current trends, audience preferences, and competitor activities. Optimize posting schedule to maximize reach and engagement.
- Community Engagement - Monitor, respond, and engage with comments, messages, and mentions. Build relationships with online communities, influencers, and partners.
- Analytics & Reporting - Track KPIs such as engagement, reach, impressions, conversions, and follower growth. Prepare regular performance reports with insights and recommendations. Suggest improvements to increase ROI on social campaigns.
- Advertising & Promotion - Manage paid social media campaigns (boosted posts, ads). Monitor ad performance and adjust targeting/budget for best results.
Requirements:
- Bachelor's degree in marketing, Communications, Media, or related field.
- 1–3 years of experience in social media management or digital marketing.
- Strong copywriting and content creation skills.
- Familiar with tools such as Meta Business Suite, Canva, Hootsuite, Buffer, or similar.
- Knowledge of SEO, hashtags, and social media algorithms.
- Creative mindset with strong attention to detail.
- Ability to multitask, meet deadlines, and work independently or in a team.
Job Type: Full-time
Pay: ₹20, ₹25,000.00 per month
Experience:
- Social media management: 3 years (Required)
Work Location: In person
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