Marketing Manager

JD: Marketing Manager
Basic Information

|
Position

| Marketing Manager

|
Department

| Marketing

|
Location

| Kakkanad, Cochin

|
Reporting To

| Senior Management/Director

|
Employment Type

| Full-time

|
Educational Qualification

| MBA / B.Tech 

About the Role

We are seeking an experienced Marketing Manager to lead our marketing initiatives in the edutech and digital marketing space. This role requires a strategic thinker with hands-on experience in driving marketing campaigns, managing teams, and achieving measurable business outcomes.

Key Responsibilities
Strategic Planning & Execution

• Develop and implement comprehensive marketing strategies aligned with business objectives
• Lead digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing
• Analyze market trends, competitor activities, and customer insights to identify growth opportunities
• Set marketing budgets and ensure optimal ROI on marketing investments

Team Leadership & Management

• Supervise and mentor the Marketing Coordinator and other marketing team members
• Assign tasks, set priorities, and monitor team performance against KPIs
• Foster a collaborative and creative work environment
• Conduct regular performance reviews and provide constructive feedback

Campaign Management

• Oversee end-to-end execution of marketing campaigns for courses and webinars
• Ensure brand consistency across all marketing channels and materials
• Monitor campaign performance metrics and optimize for better results
• Coordinate with sales and product teams to align marketing efforts with business goals

Content & Creative Oversight

• Review and approve marketing content including posters, videos, and promotional materials
• Ensure content quality, brand alignment, and messaging effectiveness
• Guide content creation for various audience segments and platforms
• Maintain a content calendar for consistent and timely deliverables

Digital Marketing & Growth

• Drive online presence through website optimization, social media engagement, and digital advertising
• Implement lead generation strategies and nurture campaigns
• Manage marketing automation tools and CRM systems
• Track and analyze digital marketing metrics (traffic, conversions, engagement, etc.)

Stakeholder Management

• Collaborate with cross-functional teams including sales, operations, and product development
• Build relationships with external vendors, agencies, and partners
• Present marketing plans, reports, and insights to senior management
• Represent the marketing department in strategic meetings

Key Result Areas (KRAs)

1. Marketing Performance

: Achievement of lead generation targets, conversion rates, and ROI metrics
2. Campaign Effectiveness

: Success rate of marketing campaigns measured by reach, engagement, and conversions
3. Brand Growth

: Increase in brand awareness, online presence, and market positioning
4. Team Performance

: Marketing team productivity, skill development, and goal achievement
5. Budget Management

: Efficient utilization of marketing budget with measurable returns
6. Student/Customer Acquisition

: Growth in enrollments and customer base
7. Content Output

: Quality and consistency of marketing content and materials

Required Qualifications
Education

• MBA in Marketing, Business Administration, or related field
  OR
• B.Tech with proven marketing expertise and relevant certifications

Experience

• Mandatory

: 3-5 years of experience in edutech marketing and/or digital marketing
- Proven track record of managing successful marketing campaigns
- Experience in team leadership and people management
- Demonstrated ability to drive measurable business results

Skills & Competencies

Technical Skills

:

• Advanced knowledge of digital marketing channels and strategies
• Proficiency in marketing tools: Google Analytics, Google Ads, Facebook Ads Manager, CRM platforms
• Experience with social media management platforms (Hootsuite, Buffer, etc.)
• Understanding of SEO/SEM, email marketing, and marketing automation
• Familiarity with design tools (Canva, Adobe Creative Suite) is a plus

Soft Skills

:

• Strong leadership and team management abilities
• Excellent strategic thinking and analytical skills
• Outstanding communication and presentation skills
• Creative problem-solving approach
• Ability to work in a fast-paced, dynamic environment
• Strong organizational and project management capabilities
• Data-driven decision-making mindset

Performance Expectations

• Achieve monthly and quarterly lead generation targets
• Maintain team productivity and ensure timely delivery of all marketing initiatives
• Drive continuous improvement in marketing metrics and campaign performance
• Build and maintain a high-performing marketing team
• Stay updated with industry trends and implement innovative marketing strategies

What We Offer

• Opportunity to work in the growing edutech sector
• Leadership role with scope for strategic impact
• Collaborative and innovative work environment
• Professional growth and development opportunities.